Company Reputation, Product Quality and Price Affect Customer Loyalty One-Door Refrigerator Products in Takengon City
Keywords:
Company Reputation, Product Quality, Price and Customer Loyalty.
Abstract
This study analyzes the Company's Reputation, Product Quality and Price on Customer Loyalty of one-door refrigerators product in Takengon City. The research uses a quantitative research approach with associative methods. The population in the study amounted to 251 customers of the Sinar Matahari store in Takengon City, with a total sample of 68 respondents. The sampling technique used was non-probability sampling, with the accidental sampling method. The data analysis technique used multiple linear regression analysis. The research data is sourced from primary data and the data collection process uses interviews, questionnaires and observations. Based on the results of multiple linear regression analysis, it is known that the results of the t test for the Company's Reputation variable are 1.222 and significant 0.226 > 0.05, which means that the Company's Reputation partially has no positive and significant effect on Customer Loyalty, Product Quality variable is -0.642 and significant 0.000 > 0 0.05, which means that the location partially has no positive and significant effect on customer loyalty and the price variable is 4.137 and significant 0.000 <0.05, which means that the price partially has a positive and significant effect on customer loyalty. The results of the F test are 20.860 and a significant 0.000 <0.05, which means that the company's reputation, product quality and price simultaneously have a positive and significant effect on customer loyalty. The results of the R2 test show that the Adjusted R Square value of 0.471 means that 47.1% of consumer satisfaction can be obtained and is explained by the variables of Company Reputation, Product Quality and Price.
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References
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[31] Suwarno, Bambang (2021). Customer-Based Brand Equity, Product Quality, Price and Customer Loyalty in Electronic Industry of Refrigerator. International Journal of Science, Technology & Management, 2(6), 2143-2154.https://doi.org/10.46729/ijstm.v2i6.394.
[31] Suwarno, Bambang (2021). Customer-Based Brand Equity, Product Quality, Price and Customer Loyalty in Electronic Industry of Refrigerator. International Journal of Science, Technology & Management, 2(6), 2143-2154.https://doi.org/10.46729/ijstm.v2i6.394.
[2] BBC New Indonesia. Mehulika Sitepu. 3 Februari 2018. Petani kopi Gayo Aceh keluhkan panen menurun 'akibat perubahan iklim' . https://www.bbc.com/indonesia/majalah-42901494.
[3] Aramburu, IA, & Pescador, IG (2019). The effects of corporate social responsibility on customer loyalty: The mediating effect of reputation in cooperative banks versus commercial banks in the Basque country. Journal of Business Ethics, 154(3), 701–719.https://doi.org/10.1007/s10551-017-3438-1.
[4] Cheng, BL, Gan, CC, Imrie, BC, & Mansori, S. (2019). Service recovery, customer satisfaction and customer loyalty: Evidence from Malaysia's hotel industry. International Journal of Quality and Service Sciences, 11(2), 187–203.https://doi.org/10.1108/IJQSS-09-2017-0081.
[5] Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120.https://doi.org/10.1177/014920639101700108.
[6] Barney, JB, Ketchen, DJ Jr., & Wright, M. (2011). The future of resource-based theory: Revitalization or decline? Journal of Management, 37(5), 1299–1315.https://doi.org/10.1177/0149206310391805.
[7] Rizan, Mohamad (2010). Analysis Of Service Quality and Customer Satisfaction, And Its Influence on Customer Loyalty. Oxford Business & Economics Conference. Pp. 1-28
[8] Syafarudin, Afriapollo (2021). The Effect of Product Quality on Customer Satisfaction Implications on Customer Loyalty in the Era Covid-19. Ilomata International Journal of Tax & Accounting (IJTC). P-ISSN: 2714-9838; E-ISSN: 2714-9846. Volume 2, Issue 1 January 2021. Page No. 71-83.
[9] Suwarno, Bambang (2021). Customer-Based Brand Equity, Product Quality, Price and Customer Loyalty in Electronic Industry of Refrigerator. International Journal of Science, Technology & Management, 2(6), 2143-2154.https://doi.org/10.46729/ijstm.v2i6.394.
[10] Natarajan, S., Kailath, BJ, Kumar, D., & Kumar, R. (2016). Accelerating occupancy grid map computation with GPU for real-time obstacle detection. In 2016 22nd Annual International Conference on Advanced Computing and Communication (ADCOM) (pp. 38-43). IEEE.
[11] Kotler, Philip and Armstrong, Gary, 2015. Principles Of Marketing, Issue 14, New Jersey: Prentice-Hall Published.
[12] Ngo, VD, Janssen, F., Leonidou, LC, & Christodoulides, P. (2016). Domestic institutional attributes as drivers of export performance in an emerging and transition economy. Journal of Business Research, 69(8), 2911-2922.https://doi.org/10.1016/j.jbusres.2015.12.060.
[13] Poncet, S., & De Waldemar, FS (2013). Export upgrading and growth: the prerequisites of domestic embeddedness. World Development, 51, 104-118.https://doi.org/10.1016/j.worlddev.2013.05.010.
[14] Gie, 2020. Pricing Strategy: Methods, Methods, and Functions [WWW Document].
[15] Dick, A., Chakravarty, D., & Biehal, G. (1990). Memory Based Inference During Consumer Choice. Journal of Consumer Research Vol. 17, No. 1 (Jun., 1990), pp. 82-93. https://www.jstor.org/stable/2626827.
[16] Fombrun, CJ (1996). Reputation: Realizing Value from The Corporate Image. Cambridge, Massachusetts: Harvard Business School Press.
[17] Kotler, Philip and Keller, Kevin Lane, 2016. Marketing Management, 15th Edition, Pearson Education, Inc.
[18] Mowen, John C and Minor, Michael. (2012). Consumer Behavior was translated by Dwi Kartika Yahya. Jakarta: Erlangga.
[19] Mullins, Jhon W., Orville C. Walker Jr., Jean Claude Larreche, dan Harper W. Boyd 2005. Marketing Manajemen: A Strategic Decision Maker Approach. New York: The Megraw-Hill Companies
[20] Kotler, Philip and Armstrong, Gary, 2015. Principles Of Marketing, Issue 14, New Jersey: Prentice-Hall Published.
[21] Fandy Tjiptono, 1997, Marketing Strategy, Edition 1, Andi Publisher, Yogyakarta.
[22] Kotler, Philip and Keller, Kevin Lane, 2016. Marketing Management, 15th Edition, Pearson Education, Inc.
[23] Kotler, Philip and Keller, Kevin Lane, 2016. Marketing Management, 15th Edition, Pearson Education, Inc.
[24] Fandy Tjiptono, 1997, Marketing Strategy, Edition 1, Andi Publisher, Yogyakarta.
[25] Griffin, Jill. 2010. Customer Loyalty, Growing and Maintaining Customer Loyalty. Translated by Dwi Kartini Yahya. Jakarta: Erlangga.
[26] Sugiyono, 2019. Statistics for Research, Bandung: Publisher CV. Alphabet.
[27] Sugiyono, 2018. Management Research Methods: Quantitative, Qualitative Approaches, Mixed Methods, Action Research, Evaluation Research. Edition 6, Bandung: CV Publisher. Alphabet.
[28] Ghozali, I.H. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25 (9th ed). Semarang: Badan Penerbit Universitas Diponegoro.
[29] Rather, RA, Tehseen, S., Itoo, MH, & Parrey, SH (2019). Customer brand identification, affective commitment, customer satisfaction, and brand trust as antecedents of customer behavioral intention of loyalty: An empirical study in the hospitality sector. Journal of Global Scholars of Marketing Science, 29(2), 196–217.https://doi.org/10.1080/21639159.2019.1577694.
[30] Menidjel, C., Benhabib, A., Bilgihan, A., & Madanoglu, M. (2019). Assessing the role of product category involvement and relationship proneness in the satisfaction–loyalty link in retailing. International Journal of Retail & Distribution Management, 48(2), 207–226. https://doi.org/10.1108/IJRDM-01-2019-0020.
[31] Suwarno, Bambang (2021). Customer-Based Brand Equity, Product Quality, Price and Customer Loyalty in Electronic Industry of Refrigerator. International Journal of Science, Technology & Management, 2(6), 2143-2154.https://doi.org/10.46729/ijstm.v2i6.394.
[32] Arif, Muhammad., & Afrianti Syahputri, Afrianti. (2021). Journal of International Conference Proceedings (JICP) Vol. 4 No. 2, 398-412, November, 2021. P-ISSN: 2622-0989/E-ISSN: 2621-993X.
[33] Kotler, Philip and Keller, Kevin Lane, 2016. Marketing Management, 15th Edition, Pearson Education, Inc.
[34] Assauri Sofjan. 2014. Manajemen Pemasaran. Raja Grafindo Persada: Jakarta.
[31] Suwarno, Bambang (2021). Customer-Based Brand Equity, Product Quality, Price and Customer Loyalty in Electronic Industry of Refrigerator. International Journal of Science, Technology & Management, 2(6), 2143-2154.https://doi.org/10.46729/ijstm.v2i6.394.
[31] Suwarno, Bambang (2021). Customer-Based Brand Equity, Product Quality, Price and Customer Loyalty in Electronic Industry of Refrigerator. International Journal of Science, Technology & Management, 2(6), 2143-2154.https://doi.org/10.46729/ijstm.v2i6.394.
Published
2022-07-18
How to Cite
Eliyin, E., Rayuwati, R., Yustisar, M., & Gemasih, H. (2022). Company Reputation, Product Quality and Price Affect Customer Loyalty One-Door Refrigerator Products in Takengon City . International Journal of Science, Technology & Management, 3(4), 929-944. https://doi.org/10.46729/ijstm.v3i4.581
Section
Articles
