International Journal of Science, Technology & Management
type: channel
description: International Journal of Science, Technology & Management (IJSTM) serves as a peer-reviewed platform for interdisciplinary research in science, technology, innovation, engineering, and management. Published six times annually in January, March, May, July, September, and November, it features original research articles, case reports, reviews, and short communications.
publisher: Publisher Cv. Inara Colaboration with www.stie-sampit.ac.id
language: en-US
publication name: International Journal of Science, Technology & Management
issn: 2722-4015
items: The Effectiveness of Service Quality on Room Occupancy Rates at Le Meridien Bali Jimbaran
items: https://ijstm.inarah.co.id/index.php/ijstm/article/view/1390
items: Digital Leadership and Innovation Management Toward nnovation Performance at Telkom Indonesia
items: Analysis of Traffic Performance and Handling Scenarios in the Malang Station Area, Kota Baru
items: Relative Predictive Accuracy of Machine Learning-Enhanced Long Memory Volatility Models for Modeling Nigeria Energy Data
items: Implementing Green Marketing Communication Strategies to Build Corporate Reputation and Consumer Trust: A Qualitative Case Study Orientation in Manufacturing Companies in Tangerang City
items: Comparing Internal and External User Perceptions of a National Research Funding Information System (NRFIS): A Comparative Study
items: Digital Marketing Strategy For Market Visibility In Regulated B2b Services: A Case Study of A Hazardous Waste Transportation Firm In Indonesia
items: Resilience of Alpha Generation: Digital Resiliency, Organizational Culture, and Talent Management
items: Business Performance Analysis And Valuation: Accounting Treatment Implications In Indonesia's Carbon Credit Industry
items: ESG Performance and Firm Size Drive Green Investment: The Mediating Role of Profitability
items: A Comparative Analysis of Financial Performance and Stability Between Indonesian Sharia Bank (BSI) and Bank Mandiri From 2020 to 2024
items: Formulating An Effective Marketing Strategy For Warung Nasi Ambu Rini Through The Optimization of Stp And Marketing Mix (7p)
items: The Effect of Company Behavior on Financial Success in Manufacturing in Banten Province
items: Financial Feasibility of Small Scale Liquefied Natural Gas Carrier (SSLNGC) Investment: A Capital Budgeting Analysis For PT Bahtera Adhiguna Putera (BAg)
items: The Key Role of Menu Innovation: Optimizing Digital Marketing Performance in the Culinary Industry of South Tangerang, Banten Province
items: Study Phytoplankton as a Bioindicator of Asahan River Water Quality
items: An Ergonomic Evaluation of Mosque Ablution Areas (Shadirvans): A User Perception Study
items: Designing Integrated Urban Agriculture Systems for Spatial Efficiency and Environmental Sustainability in Dense Urban Neighborhoods
items: The Role of the Principal as a Leader in Shaping Effective Schools: A Multi-case Study at MAN 1 Tulungagung and SMAN 1 Kedungwaru
items: The Effect of Social Responsible Human Resource Management, Work Engagement Towads Employee Innovation Performance, with The Mediating of Person Organization-Fit In Companies
items: The Effect of Celebrity Endorsement, Credibility, Attractiveness, and Trustworthiness on Product Purchase Intention with Mediation Perceived Quality
items: The Contribution of Islamic Attributes in Influencing the Formation of Destination Image and Destination Loyalty: Domestic Tourists' Perspectives on Halal Tourism
items: The Influence of Job Satisfaction on Employee Performance and Turnover Intention Through Job Happiness as a Mediating Variable

The Effectiveness of Service Quality on Room Occupancy Rates at Le Meridien Bali Jimbaran
type: item
description: This study aims to determine the quality of service provided to guests staying at Le Meridien Bali Jimbaran and the effectiveness of service quality on the room occupancy rate achieved at Le Meridien Bali Jimbaran. The methods used to collect data, there are 6 methods, namely: observation, interviews, questionnaires, documentation, and literature studies. The analysis techniques used, namely: a. Quantitative Analysis, namely: 1) Analysis techniques to analyze quantitative data, using descriptive statistical techniques, namely statistical techniques that discuss the collection, processing, presentation, and calculation of values ​​​​from data described in tables or diagrams, 2) T-test for two paired samples (Paired-samples T Test) namely testing the effectiveness of service quality on hotel occupancy achievements. b) Qualitative descriptive analysis techniques to explain the results of qualitative data analysis and help draw conclusions about the research results from the process or event. Based on the analysis results, it shows that the quality of service provided to guests at Le Meridien Bali Jimbaran is very good with a value of 4.48. Meanwhile, the quality of service provided to guests has a real or significant impact on increasing the achievement of room occupancy rates at Le Meridien Bali Jimbaran, which can be seen from the calculated t (3,888) which is greater than the t-table (2,2010), which is in the rejection area of ​​Ho and H1 is accepted. This means that the quality of service provided to guests has a very effective impact on increasing the achievement of room occupancy rates at the Le Meridien Bali Jimbaran hotel.
creator: A. Agung Putu Swabawa
creator: I Dewa Gede Ari Pemayun
creator: Sugito Sugito
rights: Copyright (c) 2026 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/
license: https://creativecommons.org/licenses/by-sa/4.0/
date: 2026-01-20
publication date: 2026-01-20
volume: 7
number: 1
starting page: 1
ending page: 7
doi: 10.46729/ijstm.v7i1.1383

https://ijstm.inarah.co.id/index.php/ijstm/article/view/1390
type: item
title: A Structural Equation Modeling (SEM) Approach to Examine The Impact of Gold Futures Price Spillovers, Dividend Announcements, and Investor Attention on Abnormal Returns among 32 Indonesian Listed Companies Distributing Dividends in 2024
description: The purpose of this study is to examine the effects of investor interest, dividend announcements, and spillovers in the price of gold futures on abnormal returns among 32 Indonesian listed businesses that paid dividends in 2024. The study examines the direct and indirect correlations between the variables using a quantitative approach and the Structural Equation Modeling (SEM) technique with Partial Least Squares (PLS) estimate in SmartPLS 3.0. The Indonesia Stock Exchange (IDX), corporate financial reports, and worldwide gold market statistics were the sources of secondary data. Trading volume was used as a stand-in for investor attention, and abnormal returns were measured using an event-study framework with a two-day window surrounding the cum-dividend date. The findings indicate that neither dividend announcements nor spillovers in the price of gold have a statistically significant impact on abnormal returns. While there is a weak positive correlation between dividend announcements and gold prices, there is a negative correlation, indicating a safe-haven substitution effect where investors move away from stocks as gold prices rise. Furthermore, investor attention does not mediate the relationship between the independent variables and the dependent variable, nor does it significantly affect abnormal returns. While investor attention shows very low predictability (R² = 0.002), the model shows a moderate explanatory power for abnormal returns (R² = 0.434) and a high predictive relevance (Q² = 0.435). Overall, the results show that the Indonesian capital market reacts to corporate and macroeconomic information primarily through direct effects rather than behavioral mediation. By emphasizing the restricted function of investor attention as an information-transmission channel, this study adds to the body of knowledge on behavioral finance and spillover dynamics in emerging countries. To improve the explanatory power of abnormal return models, it is advised that future…
creator: Arif Surahman
creator: Nani Rusnaeni
rights: Copyright (c) 2026 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/
license: https://creativecommons.org/licenses/by-sa/4.0/
date: 2026-01-20
publication date: 2026-01-20
volume: 7
number: 1
starting page: 17
ending page: 25
doi: 10.46729/ijstm.v7i1.1390

Digital Leadership and Innovation Management Toward nnovation Performance at Telkom Indonesia
type: item
description: This study aims to examine the influence of digital leadership and innovation management on innovation performance in organizations. The research used a quantitative approach, with 100 respondents, and collected data via structured questionnaires. The analysis was performed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) to evaluate the relationships among the variables. The results indicate that both digital leadership and innovation management have a significant and positive impact on innovation performance. Digital leadership enables leaders to utilize technology, foster an adaptive and innovative organizational culture, and support creative problem-solving. At the same time, effective innovation management ensures structured, collaborative, and responsive processes for idea generation, development, and implementation. Based on these findings, organizations are recommended to strengthen digital leadership capabilities and implement systematic innovation management practices to enhance innovation performance and sustain competitive advantage. These measures are crucial for organizations to respond effectively to environmental changes and achieve long-term growth.
creator: Arifiana Satya Nastiti
creator: Ratri Wahyuningtyas
rights: Copyright (c) 2026 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/
license: https://creativecommons.org/licenses/by-sa/4.0/
date: 2026-01-20
publication date: 2026-01-20
volume: 7
number: 1
starting page: 26
ending page: 36
doi: 10.46729/ijstm.v7i1.1379

Analysis of Traffic Performance and Handling Scenarios in the Malang Station Area, Kota Baru
type: item
description: The Malang Kota Baru Station area is currently experiencing traffic performance problems characterized by high delays and low speeds, especially on the Trunojoyo 1 Road and Trunojoyo 2 Road sections. This condition is influenced by high side obstacles in the form of on-street parking and loading and unloading activities. This study aims to analyze the performance of the existing road network and formulate effective traffic management and engineering scenarios in improving regional traffic performance. The analysis was carried out by modeling using PTV Vissim software through the calibration and validation stages using the Geoffrey E. Havers (GEH) statistical test. The results of the analysis of existing conditions showed an average delay of 168 seconds, network speed of 13.6 km/h, total mileage of 24,120 kend-km, and total travel time of 1,774 vehicles/hour, which indicates that the performance of the road network is in the poor category. Improvement efforts are carried out through several traffic management and engineering scenarios, including moving on-street parking to off-street, repairing pedestrian facilities, adding signs and repairing road markings, as well as regulating the separation of access in and out of goods and passengers. The results of the proposed scenario simulation showed an improvement in road network performance, namely an increase in network speed to 22.04 km/h, a decrease in average delay to 90.91 seconds, a decrease in total travel time to 1,160.59 vehicles/hour, and an increase in total mileage to 25,574 kend-km. Thus, the proposed traffic management and engineering scenario has proven to be effective in improving traffic performance in the Malang Kota Baru Station Area.
creator: Dandun Prakosa
creator: Syafek Jamhari
creator: Veronica Veronica
creator: Ade Irfan Efendi
rights: Copyright (c) 2026 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/
license: https://creativecommons.org/licenses/by-sa/4.0/
date: 2026-01-20
publication date: 2026-01-20
volume: 7
number: 1
starting page: 37
ending page: 52
doi: 10.46729/ijstm.v7i1.1404

Relative Predictive Accuracy of Machine Learning-Enhanced Long Memory Volatility Models for Modeling Nigeria Energy Data
type: item
description: This study investigates the relative predictive efficacy of machine learning-augmented long memory volatility models in analyzing Nigeria's energy statistics from January 1960 to December 2024. Utilizing monthly energy pricing information sourced from the Central Bank of Nigeria, the research employs thorough econometric and computational methods to evaluate the persistence of volatility, significant structural changes, and long-term dependencies existing within the energy data of Nigeria. Initial assessments show that raw energy data display non-stationarity, structural volatility, and clustering phenomena, with the Augmented Dickey-Fuller, Phillips-Perron, and KPSS tests affirming non-stationarity in the level data and stationarity in the returns data. The analysis of structural breaks utilizing the ruptures algorithm discovers eight notable breakpoints that align with key policy changes, worldwide oil crises, and organizational transformations in Nigeria’s energy sector. To represent the noted persistence and long memory, established econometric models such as ARFIMA, FIGARCH, and HYGARCH are estimated and then combined with Artificial Neural Networks (ANN) and Support Vector Regression (SVR). The outcomes demonstrate that hybrid models significantly exceed the performance of their isolated versions, with ARFIMA–ANN and FIGARCH–ANN showing the lowest Mean Squared Errors at 0.034 and 0.035 respectively. The ANN consistently shows a greater capability to capture nonlinear volatility patterns, while SVR demonstrates a moderate level of success. The results highlight that integrating long-memory stochastic models with machine learning frameworks provides strong predictive performance for complex energy series that depend on different regimes. These findings have significant consequences for the formulation of energy policies, management of volatility, and investment strategies in Nigeria's transforming energy sector. The study concludes that econometric models enhanc…
creator: Clement Awogbemi
creator: Zorle Deebom Dum
creator: Sunday Festus Oloda
creator: Sylvester Okoza Orobosa
creator: Florence Ale
rights: Copyright (c) 2026 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/
license: https://creativecommons.org/licenses/by-sa/4.0/
date: 2026-01-20
publication date: 2026-01-20
volume: 7
number: 1
starting page: 53
ending page: 67
doi: 10.46729/ijstm.v7i1.1393

Implementing Green Marketing Communication Strategies to Build Corporate Reputation and Consumer Trust: A Qualitative Case Study Orientation in Manufacturing Companies in Tangerang City
type: item
description: Environmental sustainability communication has become an essential corporate strategy, particularly within manufacturing sectors in emerging economies. This study explores how manufacturing companies in Tangerang City, Indonesia, implement green marketing communication strategies and how these strategies influence corporate reputation and consumer trust. Using a qualitative multiple-case study approach, data were collected through semi-structured interviews with 27 participants, including marketing managers, sustainability officers, consumers, NGO representatives, and government officials, supplemented with document analysis and field observations. Thematic analysis identified three dominant communication strategies: informational, emotional, and participatory green communication. The credibility of these strategies is shaped by transparency, message consistency, evidence-based claims, and alignment between communication and environmental practices. Findings reveal that firms adopting high-transparency green communication experience stronger reputation enhancement and improved consumer trust, while firms with inconsistent environmental performance face skepticism and accusations of greenwashing. A conceptual model is proposed describing the pathways through which green communication enhances trust and reputation. This study contributes to the literature by integrating signaling theory, green marketing theory, and trust theory to explain communication credibility in the context of developing countries. Practical implications are offered for manufacturers seeking to strengthen sustainability communication and legitimacy.
creator: Derizka Inva Jaswita
creator: Tasya Aspiranti
creator: Ima Amalia
creator: Nunung Nurhayati
rights: Copyright (c) 2026 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/
license: https://creativecommons.org/licenses/by-sa/4.0/
date: 2026-01-20
publication date: 2026-01-20
volume: 7
number: 1
starting page: 68
ending page: 77
doi: 10.46729/ijstm.v7i1.1409

Comparing Internal and External User Perceptions of a National Research Funding Information System (NRFIS): A Comparative Study
type: item
description: Digital transformation in the public sector requires information systems that provide consistent and equitable services to diverse stakeholder groups. A National Research Funding Information System (NRFIS) has become a strategic digital platform for managing research funding processes end-to-end across government institutions, universities, and research organizations. While previous evaluations have examined such systems using structural models, limited attention has been given to differences in perceptions between internal stakeholders and external research stakeholders. This study compares user perceptions regarding System Quality (SY), Information Quality (IQ), Service Quality (SQ), Use (UE), User Satisfaction (US), and Net Benefits (NB) between internal and external users of NRFIS. A total of 335 respondents participated, comprising 290 external stakeholders and 45 internal stakeholders. Descriptive results show that internal users consistently reported higher perceptions across all constructs: SY (4.28 vs. 3.94), IQ (4.42 vs. 3.99), SQ (4.39 vs. 3.87), UE (4.42 vs. 3.97), US (4.47 vs. 3.98), and NB (4.56 vs. 3.95). Chi-Square tests confirm statistically significant differences across all constructs (p < 0.01). Mann–Whitney U tests further validate substantial median differences (all p < 0.001). These findings demonstrate robust perception gaps between user groups, highlighting the need for improved onboarding, training, and support mechanisms for external stakeholders. This study contributes to digital governance literature by revealing structural disparities in user experience and provides policy recommendations for enhancing inclusiveness and effectiveness of NRFIS-based research funding services.
creator: Dodie Tricahyono
creator: Triyoga Adi Perdana
rights: Copyright (c) 2026 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/
license: https://creativecommons.org/licenses/by-sa/4.0/
date: 2026-01-20
publication date: 2026-01-20
volume: 7
number: 1
starting page: 78
ending page: 84
doi: 10.46729/ijstm.v7i1.1380

Digital Marketing Strategy For Market Visibility In Regulated B2b Services: A Case Study of A Hazardous Waste Transportation Firm In Indonesia
type: item
description: This paper will focus on how lack of digital marketing will limit the market presence and acquisition of clients in controlled business-to-business (B2B) service companies. Digital presence in the modern B2B procurement has ceased to be a discretion tool; instead, it is a legality-checking mechanism and supplier pre-screening tool at the initial stage. It is a single-case study with a qualitative design that seeks to examine PT Surya Cipta Wisesa, which is a hazardous waste transportation company in Indonesia that has low digital visibility, despite having good operational backgrounds. The information was gathered in the form of semi-structured interviews with internal participants and buyer-side informants, competitor digital audits, and document analysis. Results show that the major problem of the firm is not a lack of operations but a lack of legitimacy signalling: valuable resources cannot be seen when digitally mediated buyer screening occurs, which results in systematic non-consideration in sets of consideration. The internal evidence shows that the regulatory sensitivity and document management limitations- not cost is the major obstacle to the development of the digital presence. The paper proves that the way that digital marketing in controlled B2B settings works is as a legitimacy infrastructure, and not a promotional practice. It has proposed a gradual, legitimacy-first digital approach that is clearly defined in terms of definition of done and key performance indicators in each of the implementation phases. The study adds to the body of knowledge on B2B marketing by conceptualizing the digital absence as a strategic capability gap and provides useful recommendations on SMEs functioning in regulated markets of the emerging market.
creator: Enggal Andhana Aryo Wisesa
rights: Copyright (c) 2026 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/
license: https://creativecommons.org/licenses/by-sa/4.0/
date: 2026-01-20
publication date: 2026-01-20
volume: 7
number: 1
starting page: 85
ending page: 89
doi: 10.46729/ijstm.v7i1.1392

Resilience of Alpha Generation: Digital Resiliency, Organizational Culture, and Talent Management
type: item
description: Digital transformation and changes in global work dynamics are driving the emergence of Generation Alpha as a future workforce group with digital-native characteristics, visual orientation, and high expectations for flexibility and value alignment. These conditions demand a new understanding of work resilience that relies on structural stability and sustainable adaptability. This study aims to examine the influence of digital readiness, organizational culture, and talent management strategies on the resilience of Generation Alpha in the workplace. The method used is a qualitative literature study by analyzing reputable scientific articles that discuss work resilience, digital transformation, organizational culture, and talent management across organizational contexts. The results of the synthesis show that digital readiness plays a role as a foundation for resilience through strengthening self-efficacy, adaptive learning, and psychological resilience, although it has the potential to pose a risk of self-regulation if not balanced by organizational support. An adaptive, ethical, and learning-oriented organizational culture has been proven to strengthen the psychological safety and work attachment of Generation Alpha. Flexible and nonlinear talent management strategies become an institutional instrument to convert adaptive potential into long-term resilience. This study contributes to the development of the Alpha Generation resilience conceptual framework and provides practical implications for organizations in designing sustainable human resource strategies in the digital age of work.
creator: Haidilia Maharani
creator: Ima Amaliah
creator: Nunung Nurhayati
rights: Copyright (c) 2026 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/
license: https://creativecommons.org/licenses/by-sa/4.0/
date: 2026-01-20
publication date: 2026-01-20
volume: 7
number: 1
starting page: 90
ending page: 97
doi: 10.46729/ijstm.v7i1.1403

Business Performance Analysis And Valuation: Accounting Treatment Implications In Indonesia's Carbon Credit Industry
type: item
description: This study examines how accounting treatment choices for special funding schemes affect financial performance and valuation in Indonesia's emerging carbon credit industry. Using PT. Argustara Pilar Utama as a case study, a forestry-based carbon credit company operating under a unique funding arrangement where a single investor fully finances project operations in exchange for fixed-price carbon credit offtake, the research employs quantitative financial analysis methodology including ratio analysis and Discounted Cash Flow (DCF) valuation. Two accounting scenarios are evaluated: Scenario A recognizing investor funds as revenue under IFRS 15, and Scenario B recognizing funds as equity under IAS 32. The findings reveal substantial financial implications from accounting treatment choice. Scenario A produces cumulative positive EBIT of IDR 129.37 billion (2025-2034), Interest Coverage Ratio of 11.37x qualifying for Aa2/AA credit rating, and Enterprise Value of IDR 116.28 billion with WACC of 8.49%. Conversely, Scenario B generates cumulative negative EBIT of IDR 95.60 billion, negative Interest Coverage Ratio triggering D2/D distressed rating, and negative Enterprise Value of IDR 43.99 billion with elevated WACC of 22.81%. The equity value differential between scenarios reaches IDR 160.27 billion. This study concludes that revenue recognition under IFRS 15 is the superior treatment, as net shareholder value of IDR 75.32 billion after tax significantly exceeds zero value under equity recognition, while recommending complementary tax optimization strategies to mitigate double taxation exposure.
creator: Intan Larasati
rights: Copyright (c) 2026 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/
license: https://creativecommons.org/licenses/by-sa/4.0/
date: 2026-01-20
publication date: 2026-01-20
volume: 7
number: 1
starting page: 98
ending page: 102
doi: 10.46729/ijstm.v7i1.1397

ESG Performance and Firm Size Drive Green Investment: The Mediating Role of Profitability
type: item
description: The purpose of this study is to analyze the impact of ESG (Environmental, Social, and Governance) indicators and company size on green investment, with profitability as a mediating variable, in companies listed on the IDX ESG Index for the 2022-2024 period. Based on sustainable economic theory, companies must balance economic objectives with social and environmental responsibilities to achieve long-term growth. The approach used is quantitative, with an explanatory method utilizing secondary data in the form of annual reports, sustainability reports and ESG indicators. The research sample consisted of 70 companies selected by purposive sampling, and data analysis was conducted using path analysis based on panel data regression using Eviews. The results of this study are expected to show that ESG indicators and company size have a positive impact on profitability and green investment, with profitability mediating the relationship. These findings contribute to strengthening the green finance literature and provide practical implications for companies in optimizing economic sustainability strategies in Indonesia.
creator: Itetasari Puspaningtiyas
creator: Fitriyah Fitriyah
rights: Copyright (c) 2026 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/
license: https://creativecommons.org/licenses/by-sa/4.0/
date: 2026-01-20
publication date: 2026-01-20
volume: 7
number: 1
starting page: 103
ending page: 110
doi: 10.46729/ijstm.v7i1.1378

A Comparative Analysis of Financial Performance and Stability Between Indonesian Sharia Bank (BSI) and Bank Mandiri From 2020 to 2024
type: item
description: This study aims to assess and describe the financial performance of Bank Mandiri and Indonesian Sharia Bank (BSI) based on the RGEC analysis results during the period 2020–2024. The research method used is quantitative with a descriptive quantitative approach. The population of the study includes all banks registered and operating in Indonesia during the 2020–2024 period, or more specifically certain banks such as conventional banks and sharia banks. The samples selected are Bank Mandiri as the representative of conventional banks and Indonesian Sharia Bank (BSI) as the representative of sharia banks for the 2020–2024 period. The sample selection is based on relevance, availability of data, and representation of each bank type. The results show that Bank Mandiri demonstrates superior performance compared to Indonesian Sharia Bank (BSI) on most key RGEC indicators. Bank Mandiri maintains asset quality with significantly lower NPF, as well as records better efficiency in asset and capital utilization through higher ROA and ROE. Additionally, Mandiri’s operating margin (NOM) is much stronger and more stable. Although both banks have very strong capital adequacy (CAR) and good governance (GCG), operational efficiency (BOPO) remains a challenge for both, even though BSI shows slightly better BOPO figures. Overall, Mandiri is more aggressive in financing distribution and efficient in generating profit, while BSI is still in the process of post-merger stabilization with reasonably healthy performance but with room for improvement in operating margin and efficiency.
creator: Jamaludin Jamaludin
creator: Tasya Aspiranti
creator: Ima Amaliah
creator: Nunung Nurhayati
creator: Rini Lestari
rights: Copyright (c) 2026 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/
license: https://creativecommons.org/licenses/by-sa/4.0/
date: 2026-01-20
publication date: 2026-01-20
volume: 7
number: 1
starting page: 111
ending page: 120
doi: 10.46729/ijstm.v7i1.1401

Formulating An Effective Marketing Strategy For Warung Nasi Ambu Rini Through The Optimization of Stp And Marketing Mix (7p)
type: item
description: This paper investigates marketing issues of Warung Nasi & Sate Ambu Rini which is a traditional Sundanese Restaurant in Bandung and comes up with a well-rounded marketing strategy that will help fill in the gaps. Although the quality of products and customer satisfaction with current customers are high, the warung cannot convert this to the wider awareness of the product and customer attraction. It has used a single case study where the research is conducted qualitatively using thematic analysis. In-depth interviews with 16 respondents of four categories of stakeholders (owner, employees, current customers, and potential customers) and six hours of non-participant observation were used to gather primary data. Secondary data comprised menu documentation, Instagram and Tik Tok social media analytics, GoFood data of the merchant dashboard, and photographs of the physical environment. The main results indicate that there is a critical gap in awareness (walk-in customers are zero and the social media reach decreases to -64.1% after 90 days), positioning communication (professional branding creates higher price expectations (Rp 35,000-45,000) than actual prices (since the minimum price is Rp 15,000)), delivery channel (nothing is commissioned through GoFood), targeting (students and young professionals are underrepresented), and promotion (the Instagram engagement rate is 0.32 The research suggests the positioning of the company in a Premium Feel, Everyday Price and the recommendations given are reflecting GoFood menu optimization, regular social media postings with price-inclusive information, systematic referral plans and exterior signage change. A measurement framework somewhat based on SMART would provide accountability in implementation.
creator: Mas Agus Muhamad Kemal Fauzan
rights: Copyright (c) 2026 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/
license: https://creativecommons.org/licenses/by-sa/4.0/
date: 2026-01-20
publication date: 2026-01-20
volume: 7
number: 1
starting page: 121
ending page: 124
doi: 10.46729/ijstm.v7i1.1391

The Effect of Company Behavior on Financial Success in Manufacturing in Banten Province
type: item
description: This study explores the influence of firm behavior regarding financial performance in manufacturing companies located in Banten Province during the period 2021–2024. Employing a numerical approach and Structural Equation Modeling (SEM) with a covariance-based method, the research examines the influence of three behavioral dimensions—transformational leadership, organizational culture, and managerial strategy—regarding essential financial metrics such as ROA, ROE, and NPM. The findings reveal that overall firm behavior exerts a substantial beneficial impact on financial performance, confirmed by strong goodness-of-fit indicators. Further analysis indicates that transformational leadership, organizational culture, and managerial strategy each contribute meaningfully to financial outcomes. These findings highlight the critical role of behavioral factors in enhancing profitability and competitiveness. The study offers theoretical contributions to behavioral governance literature and practical implications for leadership development, cultural alignment, and adaptive strategic management in dynamic market environments. Limitations include regional scope and reliance on secondary data future research should employ longitudinal and cross-industry designs for broader generalizability.
creator: Mohamad Safii
creator: Tasya Aspiranti
creator: Nunung Nurhayati
creator: Ima Amaliah
rights: Copyright (c) 2026 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/
license: https://creativecommons.org/licenses/by-sa/4.0/
date: 2026-01-20
publication date: 2026-01-20
volume: 7
number: 1
starting page: 125
ending page: 130
doi: 10.46729/ijstm.v7i1.1396

Financial Feasibility of Small Scale Liquefied Natural Gas Carrier (SSLNGC) Investment: A Capital Budgeting Analysis For PT Bahtera Adhiguna Putera (BAg)
type: item
description: Indonesia’s target to achieve net zero emissions by 2060 requires a strategic shift from coal to cleaner energy sources, with Liquefied Natural Gas (LNG) serving as a key transitional fuel. PT Bahtera Adhiguna Putera (BAg), a subsidiary of PT PLN Energi Primer Indonesia (PLN EPI), plays a vital role in energy logistics but currently lacks the fleet capacity to transport LNG. To address this gap, this study evaluates the financial feasibility of investing a Small Scale Liquefied Natural Gas Carriers (SSLNGC) through a capital budgeting approach. The research uses both qualitative and quantitative methods. PESTEL analysis is applied to assess the external environment and operational readiness, while capital budgeting tools such as Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period, and Weighted Average Cost of Capital (WACC) are used to evaluate financial performance. The study tests several financing structure which is using 100% internal cash for Scenario 1 and mixed financing for Scenario 2 which ratio is 20% internal cash and 80% SHL scenario. A sensitivity analysis is also conducted to identify the most critical variables affecting investment outcomes and to measure the project’s financial resilience under different market conditions. The results show that the SSLNGC investment is both technically and financially feasible. The vessel’s capacity is suitable for port depth limitations and LNG demand in the targeted region. Financially, the investment is feasible, and the most optimal financing structure is Scenario 2 because has smaller WACC, higher NPV values, higher IRR compared to the WACC, and a reasonable payback period, confirming the project’s profitability. This also supported by the smaller value in the Scenario 2 sensitivity analysis calculation compared to Scenario 1. To keep the project profitable in the long term, BAg needs to ensure all the financial and operational key variables remain the same as the overall feasibility calculati…
creator: Marsha Namira Jayarachman
creator: Oktofa Yudha Sudrajad
rights: Copyright (c) 2026 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/
license: https://creativecommons.org/licenses/by-sa/4.0/
date: 2026-01-20
publication date: 2026-01-20
volume: 7
number: 1
starting page: 131
ending page: 138
doi: 10.46729/ijstm.v7i1.1395

The Key Role of Menu Innovation: Optimizing Digital Marketing Performance in the Culinary Industry of South Tangerang, Banten Province
type: item
description: Research Purpose this study seeks to thoroughly examine the implementation strategies behind Menu Innovation, outline approaches for Enhancing Digital Marketing Performance, and identify the essential role Menu Innovation plays in supporting such optimization within the culinary sector of South Tangerang (Tangsel), Banten Province. A Descriptive Qualitative method was applied, focusing on culinary SMEs operating in Tangsel. Data were gathered through in-depth interviews with business owners and marketing personnel, complemented by non-participant observation of digital content. Research Findings the qualitative results indicate that Menu Innovation is a central driver in improving digital performance. Its influence emerges through two primary mechanisms: (1) Menu Innovation is intentionally crafted as a visual asset that encourages the creation of User-Generated Content (UGC). Such content effectively boosts social-media engagement rates and organic visibility. (2) Menu Innovation offers an authentic storyline that strengthens digital storytelling efforts, enabling narrative transportation, which in turn has been shown to increase digital conversion rates (from viewers to online orders).
creator: Munarsih Munarsih
creator: Tasya Aspiranti
creator: Ima Amaliah
creator: Nunung Nurhayati
creator: Dede R. Oktini
rights: Copyright (c) 2026 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/
license: https://creativecommons.org/licenses/by-sa/4.0/
date: 2026-01-20
publication date: 2026-01-20
volume: 7
number: 1
starting page: 139
ending page: 146
doi: 10.46729/ijstm.v7i1.1399

Study Phytoplankton as a Bioindicator of Asahan River Water Quality
type: item
description: This study aims to determine the types of phytoplankton, phytoplankton abundance, factors that influence phytoplankton life and the quality of the Asahan River based on phytoplankton abundance. The method used is descriptive. The results of the study in the waters of the Asahan River obtained 13 types of phytoplankton, with a species abundance of 4875 ind/L. The quality of the Asahan River is moderately polluted as seen from the species abundance value which ranges from 1,000-10,000 ind/L and environmental parameter values, namely temperature 28.66 ˚C, brightness 6.26 m and DO 7.19 mg/l is optimal for the growth and development of phytoplankton while the salinity of 31.22 ˚/˳, pH 6.7 and BOD 2.7mg/l are below the standard quality of the Asahan River for marine biota according to the Decree of the Minister of Environment and Forestry No. 51 of 2004.
creator: Ika Rosenta Purba
rights: Copyright (c) 2026 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/
license: https://creativecommons.org/licenses/by-sa/4.0/
date: 2026-01-20
publication date: 2026-01-20
volume: 7
number: 1
starting page: 147
ending page: 151
doi: 10.46729/ijstm.v7i1.1405

An Ergonomic Evaluation of Mosque Ablution Areas (Shadirvans): A User Perception Study
type: item
description: Mosque ablution areas (shadirvans) play a critical role in supporting ritual purification; however, their design is largely unstandardized and rarely evaluated from an ergonomic perspective. This study investigates the effectiveness of existing shadirvan designs by assessing user perceptions of comfort, safety, hygiene, and usability. A questionnaire-based survey was administered through structured interviews with 200 male users across 15 mosques in Istanbul, Türkiye. Fourteen Likert-scale items were used to evaluate key design and functional aspects of shadirvans. Descriptive analyses and multivariate analyses of variance (ANOVA) were conducted to examine the effects of demographic factors and mosque-specific design characteristics on user perceptions. The results indicate that while shadirvans are generally preferred over alternative ablution solutions, their performance is inconsistent and often insufficient. Common problems were identified in footwear management, water splashing control, and the organization of wet and dry zones. Traditional features such as shared clogs were largely perceived as uncomfortable and unhygienic. Statistical analyses revealed that user perceptions were predominantly influenced by the mosque itself, rather than by demographic characteristics, highlighting the strong impact of design variability. These findings provide empirical evidence that the absence of standardized design guidelines leads to significant differences in usability and user satisfaction. The study underscores the need for evidence-based, user-centered design standards to improve comfort, hygiene, and safety in mosque ablution facilities.
creator: Ali Iseri
rights: Copyright (c) 2026 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/
license: https://creativecommons.org/licenses/by-sa/4.0/
date: 2026-01-20
publication date: 2026-01-20
volume: 7
number: 1
starting page: 152
ending page: 159
doi: 10.46729/ijstm.v7i1.1407

Designing Integrated Urban Agriculture Systems for Spatial Efficiency and Environmental Sustainability in Dense Urban Neighborhoods
type: item
description: Rapid urban densification in cities of the Global South has intensified land scarcity and constrained the provision of green open spaces, particularly in compact residential neighborhoods. In such contexts, community-based urban agriculture has emerged as an adaptive response to environmental, social, and spatial challenges. While existing studies widely acknowledge the multifunctional benefits of urban agriculture, empirical investigations that systematically examine its spatial logic and integration within dense built environments remain limited, especially in Southeast Asian cities. This study aims to reframe community-based urban agriculture as an integrated socio-spatial and environmental infrastructure embedded within compact urban fabrics. Using a case study approach, the research investigates urban agriculture practices in Kemantren Gondokusuman, Yogyakarta, Indonesia. Data were collected through field mapping, spatial documentation, and descriptive–quantitative analysis focusing on spatial typologies, distribution patterns, green open space ratios, and system integration. The results identify 22 spatially distributed urban agriculture sites operating across private yards, residual spaces, and communal facilities, with a density of approximately 0.055 sites/ha in an area characterized by a green open space provision of only 14.5%. Findings reveal that urban agriculture functions as a micro-scale environmental infrastructure through the integration of spatial efficiency, production systems, environmental functions, and community-based operational mechanisms. Rather than compensating for green space deficits through land expansion, environmental performance is achieved through functional intensification of fragmented spaces. The study proposes an integrated urban agriculture model that synthesizes these interdependent systems, contributing a design-oriented framework for sustainable built environments in dense urban neighborhoods. This research advances-built …
creator: Endah Tisnawati
creator: Nabila Aufelisa
rights: Copyright (c) 2026 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/
license: https://creativecommons.org/licenses/by-sa/4.0/
date: 2026-01-26
publication date: 2026-01-26
volume: 7
number: 1
starting page: 160
ending page: 170
doi: 10.46729/ijstm.v7i1.1408

The Role of the Principal as a Leader in Shaping Effective Schools: A Multi-case Study at MAN 1 Tulungagung and SMAN 1 Kedungwaru
type: item
description: This study aims to investigate the determinant role of the principal as a leader in reconstructing a quality culture towards an effective school. Employing a qualitative approach with a multi-case study design, the research was conducted at two sites with distinctive characteristics: MAN 1 Tulungagung (based on religious values) and SMAN 1 Kedungwaru (based on professional-secular standards). Data were collected through in-depth interviews, participant observation, and documentation studies, which were then analyzed using the interactive model by Miles, Huberman, and Saldana. The results reveal a substantive finding in the form of a "Hybrid-Integrative Leadership Model" that synergizes three strategic roles cyclically. First, as a Motivator, the principal builds teacher resilience through distinct approaches: Spiritual-Paternalistic Leadership (worship-value based) in the Madrasah and Instructional-Technocratic Leadership (meritocracy-based) in the public school. Second, as an Innovator, the principal acts as a system architect who institutionalizes change ideas into strategic documents and organizational culture. Third, as an Administrator, the principal serves as a strategic risk manager who dares to make calculated decisions for resource efficiency. The study concludes that school effectiveness does not arise from a single managerial adoption, but from the principal's ability to orchestrate humanist flexibility and systemic firmness adapted to local wisdom.
creator: Fati’ah Kusmaduni
creator: Akhyak Akhyak
creator: Binti Maunah
rights: Copyright (c) 2026 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/
license: https://creativecommons.org/licenses/by-sa/4.0/
date: 2026-01-26
publication date: 2026-01-26
volume: 7
number: 1
starting page: 171
ending page: 178
doi: 10.46729/ijstm.v7i1.1412

The Effect of Social Responsible Human Resource Management, Work Engagement Towads Employee Innovation Performance, with The Mediating of Person Organization-Fit In Companies
type: item
description: Human resource management oriented towards social responsibility increases competitiveness among companies in the civil engineering field, and attention to employee innovation performance is increasing. The purpose of this study is to examine the effect of human resource management on employee innovation performance, as well as the effect of human resource management on individual-organization fit, and human resource management on work engagement. It also examines the mediating effect of individual-organization fit. It also aims to provide a comprehensive understanding of how human resource management can improve employee innovation performance. Data was obtained through a g-form and using the Structural Equation Modeling - Partial Least Squares (SEM-PLS) method with the help of the SmartPLS 4.0 application, with a total of 181 private employees from civil engineering consulting companies in Greater Jakarta as respondents. The results of this study indicate that Socially Responsible Human Resources, Individual and Organizational Fit, and Work Engagement have a significant impact on Employee Innovation Performance. The mediating role of Individual and Organizational Fit on Employee Innovation Performance also has a significant impact. Recommendations include expanding the respondent area and focusing more on civil engineering consultant employees in Indonesia, as well as paying attention to sampling methods that are more representative. This study has managerial implications, namely encouraging employees to improve employee innovation performance in companies.
creator: Marza Prawira Kautsar
creator: Erlina Puspitaloka Mahadewi
rights: Copyright (c) 2026 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/
license: https://creativecommons.org/licenses/by-sa/4.0/
date: 2026-01-26
publication date: 2026-01-26
volume: 7
number: 1
starting page: 179
ending page: 184
doi: 10.46729/ijstm.v7i1.1411

The Effect of Celebrity Endorsement, Credibility, Attractiveness, and Trustworthiness on Product Purchase Intention with Mediation Perceived Quality
type: item
description: This study aims to analyze the influence of celebrity endorsement, celebrity credibility, attractiveness, and trustworthiness on the purchase intention of Indonesian cosmetic products, with perceived quality as the mediating factor. The method used was a quantitative survey, collecting data through an online questionnaire from 150 respondents who use local cosmetic products residing in Jakarta Indonesia. Data analysis was conducted using Structural Equation Modeling Partial Least Squares (SEM-PLS). The results showed that attractiveness, celebrity endorsement, celebrity credibility, attractiveness, and trustworthiness had a positive and significant effect on purchase intention. Furthermore, perceived quality mediated the influence of all four independent variables on purchase intention. These findings indicate that perceived quality plays a significant role in bridging the influence of endorser characteristics on consumer purchase intention. This study is expected to provide theoretical contributions to the development of marketing literature, particularly regarding celebrity endorsements, and provide practical implications, for local cosmetic companies in designing effective promotional strategies to increase consumer purchase intention, with the market in Indonesia.
creator: Selvi Selvi
creator: Erlina Puspitaloka Mahadewi
rights: Copyright (c) 2026 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/
license: https://creativecommons.org/licenses/by-sa/4.0/
date: 2026-01-26
publication date: 2026-01-26
volume: 7
number: 1
starting page: 185
ending page: 190
doi: 10.46729/ijstm.v7i1.1410

The Contribution of Islamic Attributes in Influencing the Formation of Destination Image and Destination Loyalty: Domestic Tourists' Perspectives on Halal Tourism
type: item
description: One of Muslim tourists’ consideration when traveling is the ease of fulfilling their religious obligations and choosing the type of tourism that suits their values. They must ensure the availability of Islamic attributes, the attributes that serve the needs of Muslim tourists. This research aims to examine how these Islamic attributes influence the formation of destination image and how it effects Muslim tourists’ loyalty toward the destination. The research conducted through a survey method with an online questionnaire to 150 Indonesian Muslim tourists as the sample for this study. The result of the study revealed that the Islamic attributes significantly and positively influence the formation of destination image, and in turn, the destination image also found significantly impact the tourists’ loyalty, both behavioral and attitudinal. These results can also provide the managerial implications for the tourism related parties regarding what needs to be maintained and improved in order to increase the tourist visitation.
creator: Ilisa Fajriyati
creator: Muthia Harnida
creator: Prihatini Ade Mayvita
rights: Copyright (c) 2026 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/
license: https://creativecommons.org/licenses/by-sa/4.0/
date: 2026-01-31
publication date: 2026-01-31
volume: 7
number: 1
starting page: 191
ending page: 201
doi: 10.46729/ijstm.v7i1.1386

The Influence of Job Satisfaction on Employee Performance and Turnover Intention Through Job Happiness as a Mediating Variable
type: item
description: This study aims to analyze the effect of job satisfaction on employee performance and turnover intention with job happiness as a mediating variable. The study was conducted on Tunggak Semi “Bamboo Handicraft” employees with a total of 135 respondents, selected using a saturated sampling technique. The data collection method used a Likert scale questionnaire distributed online. Data analysis was carried out using path analysis and the Sobel test. The results showed that job satisfaction had a positive and significant effect on employee performance, job satisfaction had a negative effect on turnover intention, job happiness had a positive effect on employee performance, job happiness had a negative effect on turnover intention, job satisfaction had a positive effect on job happiness, job happiness mediated the effect of job satisfaction on employee performance, and job happiness mediated the effect of job satisfaction on turnover intention. These findings provide important implications for human resource management in efforts to improve employee retention and work performance.
creator: Gita Danu Pranata
creator: Akbar Setiawan Nugraha
rights: Copyright (c) 2026 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/
license: https://creativecommons.org/licenses/by-sa/4.0/
date: 2026-01-30
publication date: 2026-01-30
volume: 7
number: 1
starting page: 202
ending page: 209
doi: 10.46729/ijstm.v7i1.1387