International Journal of Science, Technology & Management https://ijstm.inarah.co.id/index.php/ijstm <p>International Journal of Science, Technology &amp; Management (IJSTM) e-ISSN: <strong>2722-4015</strong> is an international scholarly refereed research journal which aims to promote the theory and practice of science, technology, innovation, engineering and management.</p> <p>Journal IJSTM published Six times a year in <strong>January, March, May, July, September and November.</strong></p> <p>A broad outline of the journal's scope includes; peer reviewed original research articles, case and technical reports, reviews and analyzes papers, short communications and notes to the editors, in interdisciplinary information on the practice and status of research in science, technology and Management</p> <p>IJSTM is an international journal providing a platform for research paper publishing. IJSTM publishes research papers in various science, technology and managemen topics.</p> <p>IJSTM is a collaboration between researchers from the entire Globe including the USA, UK, Europe and Indonesia.</p> en-US armanhrahap82@gmail.com (Arman Harahap) armanhrahap82@gmail.com (Paramadi. M.M) Tue, 28 Jan 2025 09:40:35 +0000 OJS 3.1.2.4 http://blogs.law.harvard.edu/tech/rss 60 Management of Pesantren Governance in Improving the Quality of Islamic Education (Multi-site Study at Pondok Pesantren Wali Songo Ngabar Ponorogo and Pesantren Putri Al-Mawaddah Coper Ponorogo) https://ijstm.inarah.co.id/index.php/ijstm/article/view/1268 <p><em>This research examines the challenges faced by Islamic boarding schools in educating students, both from internal and external perspectives. The focus of the research is on the planning, organizing, implementation, and supervision of the governance of pesantren at Pondok Pesantren Wali Songo Ngabar Ponorogo and Pesantren Putri Al-Mawaddah to improve the quality of Islamic education. The method used is qualitative with data collection techniques through in-depth interviews, observation, and documentation, as well as single-site and cross-site analysis. The research findings include the importance of transparency, accountability, responsibility, independence, and fairness in every aspect of pesantren governance to create a quality education system. Transparency is evident in financial management and open decision-making. Accountability is realized through adherence to policies and performance evaluations. Responsibility is demonstrated through accountability to the community and regulations. Independence is reflected in the diversification of funding sources and independent program initiatives. Fairness is evident in equal access to education and consistent program evaluation. This research emphasizes that a good governance system is crucial for improving the quality of Islamic education in pesantren.</em></p> A’ang Yusril Musyafa’, Akhyak Akhyak, Abd. Aziz Copyright (c) 2025 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/ https://ijstm.inarah.co.id/index.php/ijstm/article/view/1268 Sun, 26 Jan 2025 17:19:20 +0000 Business Strategy Formulation for Internet Service Provider (ISP): A Case Study of Iconnet by PT PLN Icon Plus https://ijstm.inarah.co.id/index.php/ijstm/article/view/1258 <p><em>Iconnet is a flagship product of Icon Plus designed to generate revenue in a new business line outside the electricity sector with the Beyond kWh concept, through the optimization of the strategic asset of Right of Way (ROW), which includes over 1.5 million electricity poles across Indonesia. This research aims to provide recommendations for developing Iconnet's strategy formulation using a qualitative approach, with data collection through in-depth interviews with three internal company sources and one external source. The analysis involves examining internal and external factors of the company using Internal Factor Analysis (IFAS) and External Factor Analysis (EFAS), which are then combined into a Strategic Factor Analysis Summary (SFAS), followed by SWOT analysis, and evaluation of alternative strategies using the Quantitative Strategic Planning Matrix (QSPM). The results suggest enhancing human resources (HR) quality to improve product quality and customer satisfaction, increasing customer engagement to strengthen customer relationships, and expanding market targets based on a comprehensive customer database analysis. Iconnet formulates a three-year action plan focusing on three main aspects. First, in internal organization, performance evaluation using an analytics dashboard, along with HR competency mapping using AI and digital training programs. Second, in customer interaction, developing personalized service apps, digital marketing, and an integrated customer experience. Third, in supplier interaction, digitizing contracts and vendor evaluation through ERP systems, and collaborating with leading technology suppliers to enhance network and technological innovation.</em></p> Ari Pramudhito, Dodie Tricahyono Copyright (c) 2025 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/ https://ijstm.inarah.co.id/index.php/ijstm/article/view/1258 Sun, 26 Jan 2025 17:24:45 +0000 The Role of Training and Assistance in Improving the Utilization of Accounting Information Systems to Improve The Quality of Financial Reports In the SMEs Sector https://ijstm.inarah.co.id/index.php/ijstm/article/view/1254 <p><em>This study aims to analyze the role of training and mentoring to improve the quality of financial reports in the SMEs sector in Sragen Regency by utilizing an accounting information system. This study uses a survey method with the type of data used quantitative data and primary data sources. Sampling used a purposive sampling technique and 58 SMEs became respondents in this study. The results of the study concluded that the use of Accounting Information System &nbsp;has a positive and significant effect on the quality of financial reports, while the understanding of accounting no effect on the quality of financial reports. Training and mentoring variables moderate the relationship between use of Accounting Information System and quality of financial reports. Meanwhile, the variable use of Accounting Information System on the quality of financial reports cannot be moderated by training and mentoring.</em></p> Aris Eddy Sarwono Copyright (c) 2025 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/ https://ijstm.inarah.co.id/index.php/ijstm/article/view/1254 Sun, 26 Jan 2025 17:30:41 +0000 Comparative Analysis Of Bumi Serpong Damai City (Bsd) And Nusantara Capital City (Ikn) In The Conceptual Framework Of Sustainable Cities https://ijstm.inarah.co.id/index.php/ijstm/article/view/1223 <h3><em>BSD and IKN City are new cities built in Indonesia with the concept of Sustainable Cities. This research will examine the concepts of </em><em>BSD and IKN City and the physical development that has been carried out regarding their similarities and differences in the conceptual framework of a coherent city. Using descriptive analysis with purposive sampling. The results of the study found that the basic idea of sustainable cities is basically implemented in the concept and development of BSD and IKN City, especially in its attention to the environment and the application of smart technology in facilitating city management and social life of urban communities.</em></h3> Aris Sakkar Risdollah, Mursyid Mustafa, Andi Mega Januarti putri Copyright (c) 2025 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/ https://ijstm.inarah.co.id/index.php/ijstm/article/view/1223 Mon, 27 Jan 2025 02:03:44 +0000 Factors Influencing Consumers' Purchase Intention To Use Battery Electric Cars In Indonesia https://ijstm.inarah.co.id/index.php/ijstm/article/view/1234 <p><em>The market share of electric vehicles in terms of overall sales is still small in both developed and developing countries such as Indonesia. This study aims to determine the priority of factors that influence consumer purchase intention for battery electric cars in Indonesia by exploring public perceptions of this. This study uses quantitative research with a deductive approach and causality properties. The research population is consumers who buy and prospective buyers of battery electric cars in the DKI Jakarta area. With sample calculations using parameter 5, so that the minimum number of samples is 73 indicators X 5 = 365 respondents. The analysis technique uses SEM with the help of the AMOS program. The results of the study show </em><em>that the integration of TPB, UTAUT-3, and NAM theories provides in-depth insights into consumer intentions to purchase battery electric vehicles (BEVs) in Indonesia. Positive attitudes and PBC contribute significantly to purchase intentions, at 16% and 14.8%, respectively, while subjective norms show a negative but significant influence. In the UTAUT-3 model, social influence and facilitating conditions contribute significantly, at 33.6% and 44.3%, respectively, emphasizing the importance of social support and infrastructure. Price value also contributes significantly at 33.2%, indicating that the perception of the economic value of electric vehicles greatly influences purchasing decisions, but other factors are not significant. Although awareness of consequences and ascription of responsibility in the NAM model have a positive effect, personal norms do not show a significant influence on purchase intentions. The implication of these findings is that to increase purchase intentions for electric vehicles, a marketing strategy is needed that includes education about the benefits, strengthening social norms, and improving infrastructure, as well as creating awareness of the economic and environmental value of electric vehicles.</em></p> Camelia Falisa, Dodie Tricahyono Copyright (c) 2025 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/ https://ijstm.inarah.co.id/index.php/ijstm/article/view/1234 Mon, 27 Jan 2025 00:00:00 +0000 Clustering of Districts Based on Infrastructure Indicators Using K-Means And Average Linkage Methods https://ijstm.inarah.co.id/index.php/ijstm/article/view/1193 <p><em>Aceh Jaya is one of the districts in Aceh Province that has great potential in various sectors, such as agriculture, plantations, and tourism. In the Aceh Jaya District Development Plan (RPK) Book 2023-2026, it is stated that the unequal distribution of infrastructure development in Aceh Jaya District in 2023-2026 has resulted in low investment competitiveness and decreased economic performance. Because of these conditions, this study clusters regions in Aceh Jaya District based on infrastructure indicators so that groups of sub-districts are obtained based on the level of infrastructure development. The method used in this study is clustering analysis by comparing it with two clustering methods, namely K-means and average linkage, which are validated based on the silhouette coefficient value to see which cluster is the best. The results obtained are the Kaiser-Mayer-Olkin (KMO) value of 0.611, which indicates that the sample is representative of a total of eight variables; for the zscore value, there is no outlier data, which means that the data of the eight infrastructure variables can be used entirely. Meanwhile, the clustering results using the K-Means method resulted in 3 clusters, and with the Average Lingkage method resulted in 2 clusters. This means that Aceh Jaya District can be clustered into 2 clusters, as seen from the silhouette coefficient value of 0.736. The conclusion that can be drawn from this research is that infrastructure development has not been evenly distributed in the 9 existing sub-districts, so that strategies and priorities are needed in infrastructure development in Aceh Jaya Regency. </em></p> Dewi Eliza Agustia, Noer Fadhly, Cut Zukhrina Oktaviani Copyright (c) 2025 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/ https://ijstm.inarah.co.id/index.php/ijstm/article/view/1193 Mon, 27 Jan 2025 00:00:00 +0000 Slum Structuring Strategy With Collective Housing Concept https://ijstm.inarah.co.id/index.php/ijstm/article/view/1202 <p><em>Telaga Tujuh Village, located in West Langsa Sub-district, Langsa City, on the eastern tip of Aceh, has a very high population density. In addition, 373 housing units in the village do not meet the technical criteria set out in the Minister of Public Works and Housing Regulation No.02/PRT/M/2016, and the city has limited access to critical infrastructure. Based on seven criteria, including building regularity, neighborhood road network, neighborhood drainage, drinking water needs, wastewater management system, waste management facilities and infrastructure, and fire protection facilities, Telaga Tujuh Village is classified as a severe slum, with an average slum rate of 100%. Discovering the structural needs of the slum environment in Telaga Tujuh Village and creating a structural design is the objective of this study. Five indicators - on-site upgrading, on-site relocation, on-site redevelopment, land sharing, and relocation - were used in the communal housing methodology in this study. On-site redevelopment was chosen as the minimum solution after the five indicators were selected using the Analytical Hierarchy Process (AHP) method. After on-site redevelopment, the settlement pattern in this area is in the form of an iron grid, with main centers-the construction of places of worship, village halls, auxiliary health centers (pustu), and village offices that function as government and community service centers-and supporting centers-education and neighborhoods-by providing public open spaces</em><em>. </em></p> Dinda Puspita, Noer Fadhly, Cut Zukhrina Oktaviani Copyright (c) 2025 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/ https://ijstm.inarah.co.id/index.php/ijstm/article/view/1202 Mon, 27 Jan 2025 00:00:00 +0000 Transformation of Organizational Culture and Job Satisfaction in Building HR Capabilities at BPBA https://ijstm.inarah.co.id/index.php/ijstm/article/view/1256 <p>This study examines the impact of organizational culture and contributions on employee job satisfaction at the Aceh Disaster Management Agency (BPBA). Human Resource Development is critical for organizational success, especially in disaster management. Utilizing a sample of 100 BPBA employees, the study employed canonical correlation analysis to assess the relationship between organizational contributions, culture, and job satisfaction. Results indicate that organizational culture significantly influences job satisfaction (β = 0.327, p &lt; 0.001), highlighting the importance of collaborative environments, open communication, and employee appreciation. Conversely, while important, organizational contributions showed no significant direct effect (β = 0.078, p = 0.358). The findings emphasize the role of a supportive organizational culture in fostering job satisfaction and employee motivation. The model accounts for 26.2% of the variability in job satisfaction, suggesting that additional factors also contribute. This research underscores the need for strategic improvements in organizational culture to enhance employee welfare and productivity.</p> Edwar M. Nur, T. Saiful Bahri, Teuku Fadhla Copyright (c) 2025 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/ https://ijstm.inarah.co.id/index.php/ijstm/article/view/1256 Mon, 27 Jan 2025 03:05:46 +0000 Evaluation Of Landfill Management At Gunung Kupang Landfill, Banjarbaru City https://ijstm.inarah.co.id/index.php/ijstm/article/view/1259 <p><em>Banjarbaru City is the capital city of South Kalimantan Province with waste generation in 2023 of 67,854,410 kg/year. Based on the Banjarbaru City Waste Masterplan for 2021-2025 supported by Banjarbaru City Regulation No. 5 of 2023, one strategy to reduce the amount of waste dumped in landfills is the optimization and development of waste infrastructure including landfills. Waste management at the Gunung Kupang Landfill has not been optimal when viewed from the capacity of waste management. One strategy in the policy of 'Increasing Service Coverage and Quality of Management Systems' in the Masterplan is the rehabilitation of landfills that pollute the environment. Before the landfill was decided to be rehabilitated, an evaluation was carried out using the ARRPET (Asian Regional Research Program on Environmental Technology) method. An overall evaluation of the existing conditions at the Gunung Kupang Landfill has never been carried out so it needs to be carried out using the ARRPET method. The results of the environmental evaluation of the existing conditions of the Gunung Kupang Landfill with ARRPET produced a risk index score of 529.24. This value is included in the risk index with a moderate category so that the recommended follow-up is to rehabilitate the landfill into a sustainable landfill as soon as possible. Therefore, it is planned to build a methane gas installation and landfill mining in landfill zone 2 as a rehabilitation method so that the potential for environmental pollution can be minimized and the life of the landfill can be extended. Based on the evaluation results, the rehabilitation method is feasible to be carried out where the NPV of both rehabilitation methods is positive and the BCR is more than 1.</em></p> Khenza Atthaya Namira Yulianto, Idaa Warmadewanthi Copyright (c) 2025 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/ https://ijstm.inarah.co.id/index.php/ijstm/article/view/1259 Mon, 27 Jan 2025 12:51:05 +0000 The Influence Of Social Media Marketing On Purchase Intention With E-Wom And Brand Awareness As Intervening Variables On Indibiz Services (Instagram @Indibiz.Id) https://ijstm.inarah.co.id/index.php/ijstm/article/view/1260 <p>The development of digital technology and social media has changed consumer behavior in making purchases, including business to business marketplaces that can help the business world in Indonesia, especially small and medium enterprises (SMEs) go digital and move up a class, one of which is Indibiz. The presence of Indibiz has not been fully socialized in the MSME community, resulting in a lack of understanding of the added value offered by the product. This study aims to analyze the influence of social media marketing on purchase intention with brand awareness and e-WOM as intervening variables in Indibiz services. This study uses a quantitative approach with data collection techniques through questionnaires. The research sample was active followers of Instagram @indibiz.id totaling 400. Data were analyzed using Structural Equation Modeling PLS. The results of the study showed there is a positive and significant influence between Social Media Marketing on e-WOM, Brand Awareness, and Purchase Intention. There is also a positive and significant influence of e-WOM on Brand Awareness. In addition, e-WOM and Brand Awareness contribute significantly to purchase intention. e-WOM and Brand Awareness also play a role in mediating the relationship. These results emphasize the importance of managing marketing on social media to strengthen relationships with MSMEs and increase purchase intention.</p> Maghfira Rifki Hariadi, Maya Ariyanti Copyright (c) 2025 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/ https://ijstm.inarah.co.id/index.php/ijstm/article/view/1260 Mon, 27 Jan 2025 14:50:34 +0000 Customer Satisfaction Mediates Service Quality And Price Perception On Customer Loyalty https://ijstm.inarah.co.id/index.php/ijstm/article/view/1221 <p><em>The present study aims to analyse the effect of service quality and price perception on loyalty, as mediated by customer satisfaction, in the context of the selection of educational institutions by parents of students. The study adopts a quantitative approach, utilising a survey method, and involves 181 respondents who are parents of students. These respondents were selected through a purposive sampling technique. The data collection was conducted through a Google Form-based questionnaire, while data analysis employed the Structural Equation Modeling (SEM) method, utilising WarpPLS V.8 software. The results of the analysis demonstrate that service quality and price perception exert a substantial influence on parental satisfaction and loyalty. The study concluded that good service quality fosters trust and satisfaction, while reasonable price perception fosters long-term loyalty. The findings of this study corroborate the significance of service and pricing strategies in enhancing learner retention.</em></p> Hardian Hardian Copyright (c) 2025 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/ https://ijstm.inarah.co.id/index.php/ijstm/article/view/1221 Tue, 28 Jan 2025 02:12:39 +0000 The Effect Of Perceived Value Towards Purchase Intention Using Information Overload As Moderating Variable In Electric Vehicle https://ijstm.inarah.co.id/index.php/ijstm/article/view/1261 <p><em>The world of transportation is an important part of this modern era, and technology and innovation in improving the performance of the vehicles we use every day can be useful for increasing the value of activities that depend on this aspect of transportation. Indonesia has started a transition in implementing electric vehicles, one of which is electric cars. Currently, Indonesia has 69,763 electric cars operating on Indonesian roads, but this figure is still very small compared to the Indonesian government's target of 2 million electric cars by 2030. The government has also made this implementation easier with the help of VAT discounts for cars. electricity, but it is still not enough to increase the development of electric cars in Indonesia to achieve the target in the next 6 years. This research aims to determine the influence of Perceived Value or can be interpreted as the value perceived by Indonesian consumers which influences the intensity of buying electric cars. The data collection technique is by distributing questionnaires online to as many respondents as 350 respondents across Indonesia, will be processed and analyzed using the (PLS-SEM) or Partial Least Square Structure Equation model. The finding reveal that perceived value has positive effect on purchase intention through consideration of value in benefits and also risk of EV. additionally, Information overload is negatively affecting the result of perceived value toward purchase intention.</em></p> Noval Nur Alif, Adhi Prasetio Copyright (c) 2025 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/ https://ijstm.inarah.co.id/index.php/ijstm/article/view/1261 Mon, 27 Jan 2025 14:59:35 +0000 Application Of The Profile Matching Method For A Decision Support System In Selecting The Quality Of Fresh Fruit Marks (FFB) Of Oil Palm Worth Harvesting https://ijstm.inarah.co.id/index.php/ijstm/article/view/1271 <p><em>Oil palm has an important role for the country's economy and is one of the commodity crops for Indonesian plantations. The oil content in palm oil has benefits for everyday life such as cooking oil, processed food, cosmetics and so on. Selection of quality fresh fruit bunches (FFB) for oil palm suitable for harvest requires a method to determine which fresh fruit bunches (FFB) are very suitable. One way to do this is by using the profile matching method. The profile matching method is a method of making decisions by assuming that there is an ideal variable level. The results of the study concluded, among others: the decision support system used to assist in selecting the quality of fresh fruit bunches (FFB) of oil palm worth harvesting. The application of the profile matching method can make decisions in selecting the quality of fresh fruit bunches worth harvesting based on ranking for the 30 samples used. TBS20 with a value of 4.9 is ranked first and TBS16 with a value of 3 is ranked last.</em></p> Putri Miranti Harahap, Sajaratud Dur, Muhammad Fathoni Copyright (c) 2025 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/ https://ijstm.inarah.co.id/index.php/ijstm/article/view/1271 Mon, 27 Jan 2025 00:00:00 +0000 Analysys Of The Influence Of Service Quality And Customer Satisfaction At Customer Loyalty And Corporate Image In Tge Company It Service Delivery Pt Xyz https://ijstm.inarah.co.id/index.php/ijstm/article/view/1229 <p><em>This research explores a number of factors that contribute to customer loyalty and corporate image in the context of IT services. Regression analysis was used to evaluate the relationship between the variables of service quality and customer satisfaction with customer loyalty and corporate image. This research provides important implications for the management of PT XYZ in improving service quality and customer satisfaction to strengthen customer loyalty and improve the company's image. Therefore, recommendations are given to improve service strategies and customer relationship management to maintain and increase customer loyalty and improve the company's image in the IT service industry.</em></p> Reyhan Fahmirakhman Abdullah, Maria Apsari Sugiat Copyright (c) 2025 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/ https://ijstm.inarah.co.id/index.php/ijstm/article/view/1229 Mon, 27 Jan 2025 15:21:53 +0000 Sharia Fintech Securities Crowdfunding (SCF) Business Model https://ijstm.inarah.co.id/index.php/ijstm/article/view/1231 <p>The growth of the sharia economy, especially in the Securities Crowdfunding (SCF) sector, is increasingly in demand because it offers a fair financial concept. This great potential encourages startups to establish sharia-based SCF companies, such as LBS Urun Dana. However, the main challenge is the lack of public understanding of the sharia SCF business model, which often creates negative perceptions, especially among MSMEs and investors. This study aims to describe the LBS Urun Dana business model using the Business Model Canvas and Value Design Model approaches, and to analyze the strengths of sharia SCF as a driver of industrial growth in Indonesia. The method used is qualitative with data collection techniques through interviews and documentation, as well as descriptive and SWOT analysis. The results of the study show that LBS Urun Dana has integrated sharia principles comprehensively, with strong strategic partnerships and effective risk management. The focus on transparency, financial inclusion, and investor education strengthens public trust. Strengths in sharia SCF, such as solid partnership networks and sharia analysis competencies, are identified as the main factors for the growth of the sharia SCF industry in Indonesia.</p> Rifqi Budi Prasetyo, Dadan Rahadian, Astrie Krisnawati Copyright (c) 2025 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/ https://ijstm.inarah.co.id/index.php/ijstm/article/view/1231 Mon, 27 Jan 2025 15:41:20 +0000 The Influence of Business, Technology and HR Transformation Strategies on ESG (Environmental, Social & Governance) Performance in the Indonesian Energy Industry https://ijstm.inarah.co.id/index.php/ijstm/article/view/1257 <p><em>This study aims to investigate the influence of business transformation strategies, technology and HR on ESG (Environmental, Social &amp; Governance) performance in the energy industry in Indonesia. With the background of awareness of the importance of maintaining long-term company stability, companies are now focusing on business actions that can coexist with the environment and provide positive social impacts. Through a quantitative approach, this study assesses the relationship between transformation strategies and ESG performance, as well as their impact on companies and stakeholders. This study uses secondary data with a research population of companies in the energy sector listed on the IDX. Sample selection was carried out using the purposive sampling judgment method. This approach uses the SEM research model using smartPLS software in data management. The results of the study indicate that the construct of the three transformation strategies, namely technology and HR, can improve ESG performance through the role of business transformation as a connecting moderator. By focusing on these three aspects, the company is expected to optimize ESG performance while simultaneously creating long-term positive impacts for the environment and society.</em></p> Rivanodi Rivanodi, Siska Noviaristanti Copyright (c) 2025 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/ https://ijstm.inarah.co.id/index.php/ijstm/article/view/1257 Mon, 27 Jan 2025 15:54:07 +0000 The Influence of Customer Satisfaction on Brand Loyalty Trough Brand Love in Samsung Smartphone Users https://ijstm.inarah.co.id/index.php/ijstm/article/view/1267 <p><em>This study investigates the impact of customer satisfaction on brand loyalty, with brand love as a mediating factor, among Samsung smartphone users at the University of Darussalam Gontor. In the competitive smartphone market, customer satisfaction alone often falls short in driving brand loyalty, highlighting the critical role of emotional connections like brand love. Using a quantitative approach, data were gathered from 171 respondents through purposive sampling and analyzed using path analysis in SPSS. Findings reveal that customer satisfaction significantly influences brand love but not brand loyalty directly, while brand love strongly impacts brand loyalty and effectively mediates the relationship. The study underscores the importance of brand love in fostering loyalty, offering theoretical insights and practical strategies for companies to strengthen emotional bonds with consumers.</em></p> Suyanto Suyanto, Hablya Geuna Tahta Archella Ardhani Copyright (c) 2025 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/ https://ijstm.inarah.co.id/index.php/ijstm/article/view/1267 Tue, 28 Jan 2025 09:53:39 +0000 Innovation Digital Marketing In Increase Interest Buy Martabak Terang Bulan Arum Consumer https://ijstm.inarah.co.id/index.php/ijstm/article/view/1214 <p><em>This study aims to analyze the impact of digital marketing innovation on increasing consumer purchasing interest in Martabak Terang Bulan Arum products. In the digital era, the use of technology-based marketing strategies is one of the keys to winning competition in the culinary market. The research method used is a quantitative approach with data collection techniques through surveys, interviews, and social media analysis. The results of the study show that the application of digital marketing innovation, such as the use of social media, creative content creation, and collaboration with influencers, significantly increases consumer purchasing interest. In addition, factors of service personalization and direct interaction with consumers also contribute positively to customer loyalty. This study provides recommendations for culinary business actors to further utilize digital platforms as an effective and sustainable marketing tool.</em></p> Vira Septria, Salsalliah Albant Triswandi, Muthia Naila Nasution, Yayuk Yuliana Copyright (c) 2025 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/ https://ijstm.inarah.co.id/index.php/ijstm/article/view/1214 Mon, 27 Jan 2025 16:12:31 +0000 Organizing Institutions To Improve The Performance Of GTK (Teachers And Educational Staff) (Multisite Study At MAN 1 Kota Kediri And MAN 2 Tulungagung) https://ijstm.inarah.co.id/index.php/ijstm/article/view/1266 <p><em>This research is motivated by the phenomenon of organizing madrasa institutions aimed at improving the performance of GTK. This research uses a qualitative approach with a multisite design, data collection techniques through in-depth interviews, participant observation, and documentation, as well as cross-site analysis. The research results show that: (1) The organization structure is developed through the internalization of the vision and mission, division of labor, work grouping, line of authority, span of control, centralization, decentralization, and formalization. (2) Job division improves GTK performance through task identification, employee placement according to educational qualifications, and workload according to standard regulations. (3) Delegation of authority is carried out through task identification, assessment of GTK competencies, granting of power, and responsibility. (4) Cooperative relationships are enhanced through good communication, collaboration, trust, and team cohesion in the madrasa. The validity of the data is tested through credibility, transferability, dependability, and confirmability tests. Thus, this research provides an in-depth understanding of how organizational structure, division of labor, delegation of authority, and cooperative relationships can enhance the performance.</em></p> Yauma Bahru Isnaini, Ahmad Tanzeh, Ummiy Fauziyah Laili Copyright (c) 2025 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/ https://ijstm.inarah.co.id/index.php/ijstm/article/view/1266 Mon, 27 Jan 2025 16:19:10 +0000 Factors Influencing the Decrease in Visitors to Mampie Beach Tourism, Galeso Village, Wonomulyo District, Polewali Mandar Regency Mandar https://ijstm.inarah.co.id/index.php/ijstm/article/view/1273 <p><em>One of the tourist attractions, especially a very famous beach destination, is Mampie beach which is located in Gleso village, Wonomulyo district, Polewali Mandar district.</em><em> The Mampie Beach Natural Tourism Area is located in Mampie Hamlet, Galeso Village, Wonomulyo District, Polewali Mandar Regency. This beach, which has a coastline of approximately 3 kilometers, can be reached by two-wheeled or four-wheeled vehicles with a travel time of approximately 30 minutes from Wonomulyo District, which is the trade center of Polewali Mandar Regency. This research was conducted to find out the factors that caused the decline in visitors at the Mampie beach location using qualitative methods by conducting observations, interviews and studying literature and websites on several sites which contain several photos and references from the golden age of this tourist location . The method used in this research is qualitative with observation, interviews and documentation with data analysis techniques: Data Reduction, Data display (Data Presentation) Conclusion Drawing Verification (drawing conclusions). The results of research include several factors that influence the decline in visitors to Mampie beach, namely coastal abrasion and natural disasters, earthquakes. Covid 19, services,</em><em>Road access to the location, supporting facilities and conflicts of interest between managers and the community.</em></p> Hasanuddin Hasanuddin, Muhammad Hisyam, Abd. Rasyid M Akib, Hidayat Nurwahid, Hijrah Nabilawti Copyright (c) 2025 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/ https://ijstm.inarah.co.id/index.php/ijstm/article/view/1273 Tue, 28 Jan 2025 02:32:04 +0000 What causes it? Impulsive buying among generation Z on Shopee : Qualitative Study of Generation Z Consumer Behavior in Surabaya in the Digital Era https://ijstm.inarah.co.id/index.php/ijstm/article/view/1272 <p><em>This research aims to identify the factors influencing impulsive shopping behaviour on the e-commerce platform Shopee among Generation Z in Surabaya. With the increasing use of digital technology and the internet, consumer behaviour has undergone significant changes, particularly among the younger generation. Employing a qualitative approach, this study collected data through in-depth interviews with respondents who are active Shopee users in Surabaya. The findings indicate that factors such as promotions, shopping experiences, social media influences, and platform design significantly contribute to the impulsive behaviour of Generation Z. These findings provide critical insights for marketers in designing more effective marketing strategies.</em></p> Ikhwan Kholid Copyright (c) 2025 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/ https://ijstm.inarah.co.id/index.php/ijstm/article/view/1272 Tue, 28 Jan 2025 03:06:13 +0000 Analysis of Enterprise Resource Planning Integration in Supply Chain Management at PT. Dayamitra Telekomunikasi (Mitratel) https://ijstm.inarah.co.id/index.php/ijstm/article/view/1275 <p><em>This study aims to understand and analyze the integration of Enterprise Resource Planning (ERP) systems in Supply Chain Management (SCM) at PT Dayamitra Telekomunikasi. The method used in this research is qualitative research. Data collection techniques were conducted through interviews with managers and officers from Mitratel. The results of the study indicate that the integration of ERP in SCM at Mitratel has a positive impact on the efficiency and effectiveness of SCM operations, allowing the company to gain a competitive advantage. Research on ERP integration in SCM at PT Dayamitra Telekomunikasi is still limited. Therefore, it is recommended to conduct further in-depth research on ERP integration in SCM at Mitratel.</em></p> Noval Murizadin Noval Murizadin, Rini Mulyani Sari Copyright (c) 2025 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/ https://ijstm.inarah.co.id/index.php/ijstm/article/view/1275 Tue, 28 Jan 2025 03:22:40 +0000 The Effect of Green Supply Chain Management on Firm Performance Mediated by Green Innovation in Cimahi SMEs, Indonesia https://ijstm.inarah.co.id/index.php/ijstm/article/view/1274 <p><em>The accelerated growth of economic activities, large-scale industrial expansion, and technological advancements have intensified competition, including among small and medium enterprises (SMEs). Green supply chain management (GSCM), which integrates environmentally conscious practices into supply chain activities, has become a crucial strategy for balancing industrial growth with environmental preservation. This study examines the impact of GSCM on firm performance, mediated by green innovation, in food and beverage SMEs in Cimahi City, Indonesia. SMEs in this sector significantly contribute to the regional economy while generating substantial waste, underlining the need for sustainable practices. The findings reveal that GSCM positively influences Green Innovation, with a strong effect, but has a weak and insignificant direct impact on firm performance. Green Innovation plays a significant role in improving firm performance, with a positive and significant effect. Additionally, Green Innovation acts as a mediator, partially influencing the relationship between GSCM and firm performance. These results underscore the importance of GSCM and Green Innovation in enhancing firm performance and promoting environmental sustainability in SMEs.</em></p> Syipa Alia, Elis Dwiana Ratnamurni Copyright (c) 2025 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/ https://ijstm.inarah.co.id/index.php/ijstm/article/view/1274 Tue, 28 Jan 2025 08:03:27 +0000 Is Innovation Relevant to Drive Marketing Strategies in Improving the Performance of Business Actors in Shopee E-Commerce? https://ijstm.inarah.co.id/index.php/ijstm/article/view/1277 <p><em>E-commerce is an extraordinary example of an online market product that is a breakthrough for people in buying and selling activities, with a wider reach. Digital enables transactions and processes within a company, involving information systems under the control of the company. The role of social media also contributes to encouraging consumers to shop in E-commerce. </em><em>Various promos and advertisements as a form of marketing strategy offered have an impact on people's interest in online shopping. With these various promos and advertisements, there is a contest to attract buyers. </em><em>However, the level of public satisfaction with marketing on Shopee is not optimal, where the level of consumer trust in business owners is still low. This research aims to explain the relationship and influence of innovation in driving marketing strategies to improve the performance of business actors on Shopee. This study uses a quantitative descriptive technique with an exploratory survey approach for this study. The data used was sourced from offline surveys. The sample of this study is all Shopee Pematang Siantar E-commerce users who are classified as millennials totaling 99 people. This non-probability purposive sampling technique was chosen because there are no statistics that determine the size of the population. The data analysis technique used is the Partial Least Square Structural Equation Model used. </em><em>Hypothesis testing was carried out with the results of innovation&nbsp; affecting marketing strategies, the second hypothesis was marketing strategies affecting the performance of business actors, The original sample value was positive which showed that the direction of the relationship between marketing strategies and the performance of business actors was positive, so it could be concluded that the second hypothesis was accepted. The marketing strategies implemented by Shopee in improving the company's performance are still not optimal. It is recommended that the selection of suppliers in providing products on Shopee is more selective so that the quality of the product, product variety and content in the application are in accordance with what is displayed. For the provision of discounts in the product distribution process to consumers so that it is clearly informed to each consumer account so that there is no misperception. Innovation needs to be improved by Shopee in terms of other payment services such as payments for the use of transportation services. So that consumers who have the SPayLater application can make their payments more conveniently. Shopee's performance still needs to be improved through the addition of suppliers from outside Indonesia so that consumers in Indonesia who want products from abroad can make purchases on the Shopee application so that the number of consumer purchases will increase. </em></p> Nana Triapnita Nainggolan, Lora Ekana Nainggolan, Darwin Lie Copyright (c) 2025 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/ https://ijstm.inarah.co.id/index.php/ijstm/article/view/1277 Tue, 28 Jan 2025 07:45:48 +0000 Factors Influencing Purchase Intention To Buy Electric Motorcycles In Indonesia With Attitude As A Mediation Variable https://ijstm.inarah.co.id/index.php/ijstm/article/view/1264 <p><em>The adoption of electric motorcycles in Indonesia requires further study. Electric vehicles (EVs) are widely regarded as the most suitable green technology for application in the automotive sector, offering a means to reduce energy consumption and CO2 emissions. This study develops a model of electric motorcycle adoption intention based on the Theory of Planned Behavior (TPB). The objective of this research is to identify the factors influencing consumer intentions to adopt electric motorcycles. Data were collected through a questionnaire distributed to 390 respondents. The research hypotheses were tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that environmental concerns, perceived economic benefits, social influence, and brand awareness have a significant positive impact on consumer attitudes toward electric motorcycles. However, government policies do not significantly affect consumer attitudes or interest in purchasing electric motorcycles in Indonesia. Additionally, perceived risk demonstrates a negative correlation with attitudes, indicating that concerns such as limited range, inadequate charging infrastructure, and battery life issues negatively affect consumer perceptions. Meanwhile, consumer attitudes were found to have a significant positive influence on purchase intentions. These findings provide valuable insights for both the government and electric motorcycle manufacturers. Understanding consumer behavior is essential for designing effective strategies to promote electric motorcycle adoption in Indonesia.</em></p> Indro Pramono, Maya Ariyanti, Dedi Iskamto Copyright (c) 2025 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/ https://ijstm.inarah.co.id/index.php/ijstm/article/view/1264 Tue, 28 Jan 2025 08:54:42 +0000 Continuance Intention Analysis Using Unified Theory Of Acceptance And Use Of Technology Model And Unfavorable Attitude Toward Cash Payment Variable In The Case Study Of Pt. Xyz Bank M-Banking Application https://ijstm.inarah.co.id/index.php/ijstm/article/view/1232 <p><em>The mobile banking application of PT. XYZ offers two main services, which are the core banking functions: collecting funds from the public and disbursing funds to the public. However, a decline in the number of users of the XYZ mobile banking app has been observed in both Monthly Active Users and Monthly Transacting Users. The study involves respondents who represent the target market of Bank XYZ, such as active users and users who make transactions on the XYZ mobile banking application. Thus, the objective of this research is to evaluate the IT functional-level strategy of PT. XYZ's mobile banking application concerning continuance intention. Further, the study aims to explain the relationships between the variables of performance expectancy, effort expectancy, social influence, and facilitating conditions from the UTAUT model, as well as the variable of unfavorable attitude toward cash payment (UATC), in relation to satisfaction and continuance intention, and the interaction between these variables. Employing a quantitative research method, the sampling technique was non-probability sampling, specifically purposive sampling, as the population was already sufficiently specific to mobile banking users of PT. XYZ, with 310 respondents who are users of PT. XYZ's mobile banking application. Data analysis was performed using CB-SEM with a Maximum Likelihood approach. The research findings indicate that performance expectancy has the most significant influence on continuance intention. The results also show that satisfaction, as an intervening variable, strengthens the significant effect of performance expectancy, effort expectancy, and social influence. Based on the findings, it is recommended to focus on performance expectancy, in line with the results of the descriptive analysis, which suggest that it is an area requiring urgent and critical evaluation. Enhancing performance expectancy can help sustain continuance intention among Monthly Active Users and Monthly Transacting Users of the XYZ mobile banking application.</em></p> Muhammad Faqih, Rina Djunita Pasaribu, Ratri Wahyuningtyas Copyright (c) 2025 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/ https://ijstm.inarah.co.id/index.php/ijstm/article/view/1232 Tue, 28 Jan 2025 00:00:00 +0000 Implementation of the K-Means Clustering Method in Clustering Poor Population in Bandar Kumbul Village, Labuhanbatu Regency https://ijstm.inarah.co.id/index.php/ijstm/article/view/1209 <p><em>Poverty is one of the crucial social problems in rural areas. The problem of poverty in rural areas is increasingly in the spotlight because of its broad impact on the community's economic and social sustainability. The varying levels of poverty require an appropriate analytical approach to design effective intervention programs. In an effort to understand and address this problem, this study uses the K-Means Clustering method to group the poor population. We use K-Means clustering to identify and group hamlets based on their poverty levels. This study aims to categorize the hamlets in Bandar Kumbul Village into multiple clusters according to their poverty levels, thereby identifying which hamlets necessitate more focused attention. The research methods used include collecting data on the number of poor people from 2013 to 2022 in each hamlet, data preprocessing, applying the Elbow method to determine the optimal number of clusters, and applying the K-Means Clustering algorithm to group the hamlets. The results of the study show that there are three main clusters with different characteristics. Cluster 0 includes Hutaimbaru and Mailil Julu hamlets with high poverty levels. Cluster 1 only includes the Pasir Sidimpuan hamlet, which has medium poverty levels. Cluster 2 includes Aek Mardomu, Bandar Kumbul, Mailil Jae, Sidodadi, and Singga Mata hamlets with low poverty levels. Variations in distance from the cluster center indicate significant differences in the distribution of poverty in each hamlet. The K-Means Clustering method is effective in identifying and grouping hamlets based on poverty levels, providing useful insights for the government and stakeholders to design more targeted intervention programs. Clusters with high poverty levels require immediate intervention, while clusters with medium and low poverty levels require maintenance and support to prevent an increase in poverty. This study provides a strong foundation for decision-making and policies to reduce poverty levels in Bandar Kumbul Village more effectively and sustainably.</em></p> Aulia Maharani, Gomal Juni Yanris, Fitri Aini Nasution Copyright (c) 2025 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/ https://ijstm.inarah.co.id/index.php/ijstm/article/view/1209 Fri, 31 Jan 2025 00:00:00 +0000 Web-based Palm Oil Seedling Sales Information System (Case Study: CV. XYZ) https://ijstm.inarah.co.id/index.php/ijstm/article/view/1213 <p><em>Oil palm seedling sales are one of the important aspects of the agricultural industry in Indonesia. However, conventional sales processes often encounter various obstacles, such as limited access to information for consumers, difficulties in inventory management, and low operational efficiency. To overcome these problems, this study aims to develop a Web-based Oil Palm Seedling Sales Information System at CV. XYZ. We designed this system to offer a comprehensive solution for sales management, encompassing stock recording and real-time transaction processing. This study uses a system development method with the waterfall method, in which the development stages include requirements, system design, implementation, verification, and maintenance. We collected data through direct observation at CV XYZ, interviews with management and customers, and related literature studies. Users then tested the prototype to identify potential problems and gather feedback for system improvement. According to the study's findings, the implementation of this web-based information system has resulted in increased efficiency in sales and inventory management. Users can easily access product information, place orders, and track the status of their orders. In addition, this system also allows integration with payment gateways, so that the transaction process becomes faster and safer. This system simplifies customer data management, sales recording, and financial report analysis from a management standpoint. At CV. XYZ, the development of the Web-based Palm Oil Seedling Sales Information System positively impacted operational efficiency and effectiveness. This system not only increases customer satisfaction by providing faster and more transparent services, but it also helps management make more accurate decisions based on available data. We need to add more advanced data analysis features to forecast sales trends and market demands, and integrate the system with e-commerce platforms to broaden our market reach.</em></p> Siska Ramadhani, Volvo Sihombing, Gomal Juni Yanris Copyright (c) 2025 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/ https://ijstm.inarah.co.id/index.php/ijstm/article/view/1213 Thu, 30 Jan 2025 00:00:00 +0000 Implementation Of The Support Vector Machine Method In Predicting Student Graduation https://ijstm.inarah.co.id/index.php/ijstm/article/view/1265 <p><em>Student graduation is an important indicator of the quality of education at a higher education institution. A high graduation rate not only indicates success in the learning process but also has a positive impact on the reputation of the institution. Conversely, a low graduation rate can be a signal of problems that require special attention. Various factors, both academic and non-academic, influence higher education institutions in ensuring timely student graduation. Therefore, we need a method that can accurately predict student graduation to carry out early intervention. This study aims to apply the support vector machine method in predicting student graduation. We chose this method due to its capacity to classify complex data. We use historical student data, such as Semester Achievement Index scores, as input variables to build a prediction model. We evaluate the model using precision, recall, and f1-score metrics. According to the study's findings, the support vector machine model's accuracy level is 71.20%. This method is good at predicting students who graduate with a precision of 95%, recall of 72%, and f1-score of 82%. However, the model's performance in predicting students who failed was less than satisfactory, with a precision of only 17%, a recall of 62%, and an f1-score of 26%. The imbalance in data between passed and failed students contributed to this result. The Support Vector Machine method effectively predicts student graduation for the majority class (passed), but requires special handling of the data imbalance to enhance the accuracy of predictions for the minority class (failed). Universities expect to use the results of this study to carry out early intervention and increase student graduation rates.</em></p> <p><em>&nbsp;</em></p> Syakira Abdillah, Gomal Juni Yanris, Volvo Sihombing Copyright (c) 2025 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/ https://ijstm.inarah.co.id/index.php/ijstm/article/view/1265 Thu, 30 Jan 2025 00:00:00 +0000 Rhizobacteria as Biological Agents in Enhancing the Viability and Vigor of Rice Seeds (Oryza sativa L.) https://ijstm.inarah.co.id/index.php/ijstm/article/view/1263 <p><em>This study aims to examine the effectiveness of rhizobacteria in stimulating plant growth and acting as a biofertilizer that can enhance the viability and vigor of rice (Oryza sativa </em>L<em>.) seeds. The research was conducted at the Agronomy Unit Laboratory, Faculty of Agriculture, Halu Oleo University, from September to October 2024. The study was designed based on a randomized block design (RBD), consisting of 11 test isolates and 1 control. These isolates were tested for their effectiveness in improving the viability and vigor of rice (Oryza sativa </em>L<em>.). The test was carried out by soaking seeds in a rhizobacteria suspension, then germinating the seeds using a standard germination procedure. The observed variables included germination capacity, vigor index, seed uniformity, relative growth rate, and T50. The results showed that seed treatment with rhizobacteria significantly increased the viability and vigor of rice seeds (Oryza sativa </em>L<em>.), as seen in the variables of germination capacity, vigor index, T50, and relative growth rate. From this study, 2 isolates were selected that have the potential as growth promoters for rice seeds, namely DMW 4 and DSS 3. Further research is needed to test the effectiveness of these isolates in improving the growth and yield of rice (Oryza sativa </em>L<em>.) under field conditions. </em></p> I Kadek Pande Prasetia Wiguna, Gusti Ayu Kade Sutariati, Tresjia Corina Rakian Copyright (c) 2025 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/ https://ijstm.inarah.co.id/index.php/ijstm/article/view/1263 Thu, 30 Jan 2025 00:00:00 +0000 Analysis of Rewards and Punishment on the Performance of State-Owned Enterprise Employees in Medan Region https://ijstm.inarah.co.id/index.php/ijstm/article/view/1199 <p><em>Motivating workers through the use of rewards and punishments, the management control system places an emphasis on output. Any decent employee will follow the rules set out by their employer and will push for their coworkers to do the same. Finding out whether company rewards and punishments have an effect on employee performance in a State-Owned Enterprise is the main objective of this study. Quantitative studies employ non-probability purposive sampling and associative causality studies. With the aid of SmartPLS, descriptive statistics were applied to 100 questionnaires. All of the study's variables were found to have a positive and statistically significant effect. With a t-statistic value of 4.218, employees believe that the company's performance reviews can positively affect their pay, benefits, and advancement opportunities. The company's punisment motivate employees to perform well in order to avoid pay cuts and promotion delays (t-statistic value 4.861). When workers' expectations regarding company assessments and reward are satisfied, their performance improves (t-statistic value 3.900). Therefore, it is reasonable to assume that, with proper implementation of evaluation and sanctions, staff performance will improve. While punishments are the most powerful incentive for improving performance, this study's original finding is that positive reinforcement in the form of awards can inspire loyalty and good conduct.</em></p> Bambang Suwarno, Arman Harahap Copyright (c) 2025 International Journal of Science, Technology & Management https://creativecommons.org/licenses/by-sa/4.0/ https://ijstm.inarah.co.id/index.php/ijstm/article/view/1199 Fri, 31 Jan 2025 00:00:00 +0000