The Influence Of Product Perceived Quality, Service, Environment And Assortment On Customer Loyalty With Customer Satisfaction As An Intervening Variable In Angkringan UMKM In Mojokerto Regency
Abstract
The development of the culinary business in Indonesia began to bloom in the 1970s with the rapid emergence of
many restaurants which became an opportunity for companies to develop their business. One of these
developments is the emergence of the trend of roadside angkringan which is now reaching millennial generation
consumers and has become a new favorite sector that is worth developing. The presence of this angkringan
answers the desires and needs of the lower middle class community and has big implications in driving the
community economy.This research aims to find out the influence of Product Perceived Quality, Service,
Environment, Assortment on Loyalty through Satisfaction. The expected benefit of this research is to increase the
body of knowledge in the field of management, especially how big the influence of satisfaction is so that it
increases loyalty which will ultimately increase purchases. The research method used is a quantitative method
with data processing using AMOS. Data collection was carried out by distributing questionnaires to 130
respondents with the characteristics of male and female respondents aged 18-60 years, who visited several food
courts spread across the Mojokerto Regency area at least twice a year. The research results show that Product
Perceived Quality with a regression coefficient of 0.426 positively and significantly influences satisfaction;
Service with a regression coefficient of 0.242 positively and significantly influences Satisfaction, Environment
with a regression coefficient of 0.136 positively and significantly influences Satisfaction. Assortment, with a
regression coefficient of 0.748, positively and significantly influences Satisfaction, and Satisfaction with a
regression coefficient of 0.633 positively and significantly influences loyalty
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