The Influence Of Service Quality Dimensions On Customer Loyalty With Customer Satisfaction As An Intervening Variable
Abstract
This study aims to determine the effect of the dimensions of service quality on customer loyalty at the coffee shop, with customer satisfaction as the intervening variable. The research method used in this study is a quantitative method by giving questions to a number of respondents using a questionnaire on the form (google form). The results of this study show that the responsiveness and empathy variables have a direct and significant influence on customer satisfaction at the Laju Coffee shop and this study also proves that the customer loyalty at Laju Coffee Shop is also influenced by the customer satisfaction.
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Available at:https://repository.ipb.ac.id/handle/123456789/58171.
