Comparative Analysis Of On-Page And Off-Page White Hat Search Engine Optimization (SEO) Techniques On Website Popularity
Keywords:
Search Engine Optimation, Search engine Result Page, White Hat, Google Search Console and Google Analytics.
Abstract
Currently, the use of Search Engine Optimization (SEO) has become a necessity to achieve better ranking results from Search Engines known as Search Engine Optimization, which is a collection of techniques for positioning a site so that it can be indexed by search engines and get a position in search engine results—result Pages (SERPs). Based on Globalstatistics data, there has been an increase in internet users in Indonesia who search for products through the search engine market, which has reached 97.38%. This study aims to increase the visibility of a website or multi-umah web page in search results to get a higher ranking on the SERPs in the search results. search results using white hat SEO by comparing on-page techniques and off-page techniques through descriptive qualitative methods, then analyzed using Google Search Console and Google Analytics tools to understand keyword performance, behavior, and customer interests on the umahmulti.biz.id website
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References
REFERENCES
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[10] S. Ayesha, M. Shafiq, and P. Kakria, “Technology in Society Investigating acceptance of telemedicine services through an extended technology acceptance model ( TAM ),” Technol. Soc., vol. 60, no. March 2019, p. 101212, 2020, doi: 10.1016/j.techsoc.2019.101212.
[11] D. Sharma and M. Bansal, “Massive Semantic Content Using On-page Optimization Technique,” 2018.
[12] M. K. Mittal, N. Kirar, and J. Meena, “Implementation of Search Engine Optimization : Through White Hat Techniques,” 2018. doi: 10.1109/ICACCCN.2018.8748337.
[13] M. Nagpal and J. A. Petersen, “Keyword Selection Strategies in Search Engine Optimization: How Relevant is Relevance?,” Journal of Retailing, vol. 97, no. 4. pp. 746–763, 2021. doi: 10.1016/j.jretai.2020.12.002.
[14] M. R. Baye, B. De los Santos, and M. R. Wildenbeest, “Search Engine Optimization: What Drives Organic Traffic to Retail Sites?,” J. Econ. Manag. Strateg., vol. 25, no. 1, pp. 6–31, 2016, doi: 10.1111/jems.12141.
[15] and H. T. Luh C., Yang S., “Estimating Google’s Search Engine Ranking Function from a Search Engine Optimization Perspective,” Online Inf. Rev., vol. 2, no. 40, pp. 239–255, 2016.
[16] R. A. Malaga, “Search Engine Optimization—Black and White Hat Approaches,” Adv. Comput., vol. 78, no. 10, pp. 1–39, 2010, doi: 10.1016/s0065-2458(10)78001-3.
[17] F. Wang, Y. Li, and Y. Zhang, “An empirical study on the Search Engine Optimization technique and its outcomes,” 2011 2nd Int. Conf. Artif. Intell. Manag. Sci. Electron. Commer. AIMSEC 2011 - Proc., pp. 2767–2770, 2011, doi: 10.1109/AIMSEC.2011.6011361.
[18] Rakesh Kumar and S. Saini, “A Study on SEO Monitoring System Based on Corporate Website Development,” Int. J. Comput. Sci. Eng. Inf. Technol., vol. 1, no. 2, pp. 42–49, 2011, doi: 10.5121/ijcseit.2011.1204.
[1] U. K. N. Yalçın, “What is search engine optimization_ SEO_ _ Elsevier Enhanced Reader.pdf,” in Procedia-Social and Behavioral Sciences, 2010, pp. 487–493.
[2] G. Egri and C. Bayrak, “The role of search engine optimization on keeping the user on the site,” Procedia Computer Science, vol. 36, no. C. pp. 335–342, 2014. doi: 10.1016/j.procs.2014.09.102.
[3] and L. L. L. Park, J. Yu, S. Yu, “Search engine optimization for category specific search results,” Google Patents, United States Pat., vol. 2, no. 12, 2015.
[4] P. S. Hasugian, “Perancangan Website Sebagai Media Promosi Dan Informasi,” J. Inform. Pelita Nusant., 2018.
[5] R. Aswani, A. K. Kar, P. V. Ilavarasan, and Y. K. Dwivedi, “Search engine marketing is not all gold: Insights from Twitter and SEOClerks,” Int. J. Inf. Manage., vol. 38, no. 1, pp. 107–116, 2018, doi: 10.1016/j.ijinfomgt.2017.07.005.
[6] M. Vállez and A. Ventura, “Analysis of the SEO visibility of university libraries and how they impact the web visibility of their universities,” J. Acad. Librariansh., vol. 46, no. 4, 2020, doi: 10.1016/j.acalib.2020.102171.
[7] J. R. Saura, P. Palos-Sánchez, and L. M. Cerdá Suárez, “Understanding the Digital Marketing Environment with KPIs and Web Analytics,” Futur. Internet, vol. 9, no. 4, p. 76, 2017, doi: 10.3390/fi9040076.
[8] E. Enge, “The art of SEO: Mastering Search Engine Optimization,” in O’ Reilly Media, 2015.
[9] G. A. Rahu et al., Extending Off-Page Search Engine Optimization (SEO) Techniques Based On Google Seo Techniques Model, vol. 28, no. 5. Science International, 2016. [Online]. Available: https://www.researchgate.net/publication/320427668
[10] S. Ayesha, M. Shafiq, and P. Kakria, “Technology in Society Investigating acceptance of telemedicine services through an extended technology acceptance model ( TAM ),” Technol. Soc., vol. 60, no. March 2019, p. 101212, 2020, doi: 10.1016/j.techsoc.2019.101212.
[11] D. Sharma and M. Bansal, “Massive Semantic Content Using On-page Optimization Technique,” 2018.
[12] M. K. Mittal, N. Kirar, and J. Meena, “Implementation of Search Engine Optimization : Through White Hat Techniques,” 2018. doi: 10.1109/ICACCCN.2018.8748337.
[13] M. Nagpal and J. A. Petersen, “Keyword Selection Strategies in Search Engine Optimization: How Relevant is Relevance?,” Journal of Retailing, vol. 97, no. 4. pp. 746–763, 2021. doi: 10.1016/j.jretai.2020.12.002.
[14] M. R. Baye, B. De los Santos, and M. R. Wildenbeest, “Search Engine Optimization: What Drives Organic Traffic to Retail Sites?,” J. Econ. Manag. Strateg., vol. 25, no. 1, pp. 6–31, 2016, doi: 10.1111/jems.12141.
[15] and H. T. Luh C., Yang S., “Estimating Google’s Search Engine Ranking Function from a Search Engine Optimization Perspective,” Online Inf. Rev., vol. 2, no. 40, pp. 239–255, 2016.
[16] R. A. Malaga, “Search Engine Optimization—Black and White Hat Approaches,” Adv. Comput., vol. 78, no. 10, pp. 1–39, 2010, doi: 10.1016/s0065-2458(10)78001-3.
[17] F. Wang, Y. Li, and Y. Zhang, “An empirical study on the Search Engine Optimization technique and its outcomes,” 2011 2nd Int. Conf. Artif. Intell. Manag. Sci. Electron. Commer. AIMSEC 2011 - Proc., pp. 2767–2770, 2011, doi: 10.1109/AIMSEC.2011.6011361.
[18] Rakesh Kumar and S. Saini, “A Study on SEO Monitoring System Based on Corporate Website Development,” Int. J. Comput. Sci. Eng. Inf. Technol., vol. 1, no. 2, pp. 42–49, 2011, doi: 10.5121/ijcseit.2011.1204.
Published
2023-05-31
How to Cite
Aryani, D., Shine Pintor Siolemba Patiro, Setiawan, A., & Tjahjono, B. (2023). Comparative Analysis Of On-Page And Off-Page White Hat Search Engine Optimization (SEO) Techniques On Website Popularity. International Journal of Science, Technology & Management, 4(3), 527-533. https://doi.org/10.46729/ijstm.v4i3.815
Section
Articles
