How To Improve Business Performance Of Msmes In The Covid-19 Pandemic Through Knowledge Sharing
Abstract
Micro, Small and Medium Enterprises (MSMEs) are economic drivers in both
developed and developing countries, including Indonesia. In an effort to improve the
performance of MSMEs, it is necessary to pay attention to the application of
knowledge sharing within these MSMEs. The purpose of this study was to analyze the
relationship between the application of the knowledge sharing model and the
improvement in the performance of MSMEs especially during the Covid-19
Pandemic. The research subjects taken in this study were MSME actors in the food
and beverage sector at Pematangsiantar City, totaling 374 MSMEs. The analysis
technique used in this study was Structural Equation Modeling (SEM) using the
Smart PLS program. The results of this study indicated that the performance of
MSMEs increases when the application of knowledge sharing went well, this could
be seen from the test results which showed that tacit knowledge sharing had a
positive and significant effect on marketing performance and explicit knowledge
sharing has a positive and significant effect on financial performance. However, it
was different from the effect of explicit knowledge sharing on marketing performance
which showed a negative and significant influence.
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