Product Innovation As A Mediation Variable Influences Market Orientation And Entrepreneurial Orientation In Increasing The Competitive Advantage Of The Msme Sector Processed By Patin Fish In Patin Village, Koto Mesjid Village, District Xiii Koto Kampa
Abstract
This study aims to measure the effect of market orientation, entrepreneurial
orientation, and product innovation as mediating variables on strategies to
increase competitive advantage in the Catfish Processed MSME Sector in
Patin Village, Koto Mesjid Village, District XIII Koto Kampar. The study
used a quantitative approach where primary data was collected through a
survey of 70 respondents, and the statistical technique Partial Least Square
(PLS) was used to process the data. The study's results confirm that market
orientation significantly affects product innovation and competitive
advantage, both direct and indirect effects, through the mediation of
product innovation variables. Furthermore, the entrepreneurial orientation
variable influences the product innovation variable and competitive
advantage, either directly or indirectly, through the product innovation
variable. Still, some other factors or variables affect the competitive
advantage variable.
Downloads
References
Abou-Moghli, A. A., Al Abdallah, G. M., & Al Muala, A. (2012). Impact of innovation on realizing competitive
advantage in banking sector in Jordan. American Academic & Scholarly Research Journal, 4(5), 1.
Afsharghasemi, A., Zain, M., Sambasivan, M., & Imm, S. N. S. (2013). Market orientation, government
regulation, competitive advantage and internationalization of SMEs: A study in Malaysia. Journal of Business
Administration Research, 2(2), 13–22.
Agha, S., Alrubaiee, L., & Jamhour, M. (2012). Effect of core competence on competitive advantage and
organizational performance. International Journal of Business and Management, 7(1), 192–204.
Akhiri, A., Miyasto, M., & Djastuti, I. (2016). Mencapai Keunggulan Bersaing Melalui Orientasi Pasar Dan
Orientasi Kewirausahaan Dalam Rangka Meningkatkan Kinerja Bisnis Studi Pada Ukm Pengolahan Tepung
Tapioka Di Ngemplak Kidul Margoyoso Kabupaten Pati. Diponegoro University.
Al-Rfou, A., & Trawneh, K. (2010). To What Extent Can a Company Achieve a Competitive Advantage
Through Job Development? Journal of Social Sciences, 23(3), 189–196.
Alwi, T., & Handayani, E. (2018). Keunggulan Bersaing Ukm Yang Dipengaruhi Oleh Orientasi Pasar Dan
Inovasi Produk. Jurnal Pengembangan Wiraswasta, 20(3), 193–202.
Awwad, A. M., Salem, N. M., & Abdeen, A. O. (2013). Green synthesis of silver nanoparticles using carob leaf
extract and its antibacterial activity. International Journal of Industrial Chemistry, 4(1), 1–6.
Ayuningrum, I. D., & Pangestuti, E. (2018). Pengaruh inovasi terhadap keunggulan bersaing dan kepuasan
pengunjung industri pariwisata di kabupaten Bojonegoro. Jurnal Administrasi Bisnis, 60(1), 195–203.
Bakri, T. (2005). Marketing and Health Services. Amman Jordan: Alyazoori for Puplishers.
Barney, J. (2010). Gaining and Sustaining Competitive Advantage. Addison-Wesley, Massachusetts.
Cooper, R. G. (2000). Product innovation and technology strategy. Research-Technology Management, 43(1),
–41.
Dalimunthe, M. B. (2017). Keunggulan Bersaing Melalui Orientasi Pasar dan Inovasi Produk. JKBM (Jurnal
Konsep Bisnis Dan Manajemen), 3(2), 140–153.
Diab, S. M. (2013). Using the Competitive Dimensions to Achieve Competitive advantage (A Study on
Jordanian private hospitals). International Journal of Academic Research in Business and Social Sciences,
(7), 695.
Diab, S. M. (2014). Using the competitive dimensions to achieve competitive advantage: A study on Jordanian
private hospitals. International Journal of Academic Research in Business and Social Sciences, 4(9), 138.
Didonet, S., Simmons, G., Díaz‐Villavicencio, G., & Palmer, M. (2012). The relationship between small
business market orientation and environmental uncertainty. Marketing Intelligence & Planning.
Ghozali, I., & Hengky, L. (2015). Partial Least Square Konsep, Teknik dan Aplikasi Menggunakan Program
smartPLS 3.0 untuk Penelitian Empiris. Universitas Diponegoro. Semarang.
Greenberg, A. S., & McDaniel, M. L. (2002). Identifying the links between obesity, insulin resistance and β‐cell
function: potential role of adipocyte‐derived cytokines in the pathogenesis of type 2 diabetes. European Journal
of Clinical Investigation, 32, 24–34.
Gupta, Y. P., & Somers, T. M. (1996). Business strategy, manufacturing flexibility, and organizational
performance relationships: a path analysis approach. Production and Operations Management, 5(3), 204–233.
Hadi, S. (1991). Statistik dalam Basica Jilid 1. Penerbit Andi.
Hasnatika, I. F., & Nurnida, I. (2018). Analisis Pengaruh Inovasi Produk Terhadap Keunggulan Bersaing Pada
UKM “Duren Kamu Pasti Kembali” di Kota Serang. Jurnal Riset Bisnis Dan Investasi, 4(3), 1–9.
Hollensen, S. (2010). Marketing management: a relationship approach, second edition. Pearson Education
Limited.
Homburg, C., & Pflesser, C. (2000). A multiple-layer model of market-oriented organizational culture:
Measurement issues and performance outcomes. Journal of Marketing Research, 37(4), 449–462.
Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: antecedents and consequences. Journal of
Marketing, 57(3), 53–70.
Knight, G. (2000). Entrepreneurship and marketing strategy: The SME under globalization. Journal of
International Marketing, 8(2), 12–32.
Kontes, P. (2010). The CEO, strategy, and shareholder value: Making the choices that maximize company
performance (Vol. 1). John Wiley & Sons.
Kotler, P., A. (2012). Prinsip-prinsip Pemasaran. Erlangga, Jakarta.
Kotler, P. (2005). The role played by the broadening of marketing movement in the history of marketing thought.
Journal of Public Policy & Marketing, 24(1), 114–116.
International Journal of Science, Technology & Management ISSN: 2722 - 4015
Kotler, P., & Keller, K. L. (2007). Il marketing del nuovo millennio. Pearson Italia Spa.
Kumar, V., Jones, E., Venkatesan, R., & Leone, R. P. (2011). Is market orientation a source of sustainable
competitive advantage or simply the cost of competing? Journal of Marketing, 75(1), 16–30.
Li, L. L. X. (2000). Manufacturing capability development in a changing business environment. Industrial
Management & Data Systems.
Li, S., Ragu-Nathan, B., Ragu-Nathan, T. S., & Rao, S. S. (2006). The impact of supply chain management
practices on competitive advantage and organizational performance. Omega, 34(2), 107–124.
Lukas, B. A., & Ferrell, O. C. (2000). Journal of the Academy of. Journal of the Academy of Marketing
Science, 28(2), 239–247.
Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the entrepreneurial orientation construct and linking it to
performance. Academy of Management Review, 21(1), 135–172.
Masri, S., & Effendi, S. (1989). Metode Penelitian Survai. Jakarta: LP3ES.
Matsuno, K., Mentzer, J. T., & Özsomer, A. (2002). The effects of entrepreneurial proclivity and market
orientation on business performance. Journal of Marketing, 66(3), 18–32.
McDougall, P. P., & Oviatt, B. M. (2000). International entrepreneurship: the intersection of two research paths.
Academy of Management Journal, 43(5), 902–906.
Medhika, N. G. A. J., Giantari, I. G. A. K., & Yasa, N. N. K. (2018). Peran Keunggulan Bersaing Dalam
Memediasi Orientasi Pasar Dan Orientasi Kewirausahaan Dengan Kinerja UKM. INOBIS: Jurnal Inovasi Bisnis
Dan Manajemen Indonesia, 1(2), 183–195.
Miller, D. (2011). Miller (1983) revisited: A reflection on EO research and some suggestions for the future.
Entrepreneurship Theory and Practice, 35(5), 873–894.
Narver, J. C., & Slater, S. F. (1990). The effect of a market orientation on business profitability. Journal of
Marketing, 54(4), 20–35.
Nasution, M. . (2005). Total Quality Management. PT.Gramedia Pustaka Utama, Jakarta.
Naveed, T., Akhtar, I., & Cheema, K. U. R. (2012). The impact of innovation on customer satisfaction and brand
loyalty: A study of the students of Faisalabad.
Nazir, M. (1988). MetodePenelitian. Jakarta: Ghalia Indonesia.
Pertiwi, Y. D., & Siswoyo, B. B. (2016). Pengaruh orientasi pasar terhadap kinerja pemasaran pada UMKM
kripik buah di kota Batu. Syariah Paper Accounting FEB UMS, 3, 231–238.
Porter, M. E. (2007). Strategi Bersaing “Teknik Menganalisis Industri dan Pesaing.” Alih Bahasa Sigit
Suryanto, Karisma Pubhlishing Group, Jakarta.
Robbins, S. P., & Coulter, M. (2010). Manajemen, Edisi 10, Jilid 1, Jakarta: Erlangga. Diterjemahkan Oleh Bob
Sabran, MM Dan Devri Barnadi Putera, SE.
Sherlin, I. (2016). Pengaruh Inovasi Produk Dan Kinerja Pemasaran Terhadap Keunggulan Bersaing (Studi
Kasus Industri Kecil Dan Menengah Batik Kerinci). Jurnal Benefita, 1(3), 105–112.
Singarimbun, M., & Effendi, S. (1995). Metode Penelitian Survai, Cetakan kedua, PT. Pustaka LP3ES, Jakarta.
Sugiyono. (2013). Metode Penelitian. Bandung: CV Alfabeta.
Sugiyono. (2014). Metode Penelitian Kuantitatif, Kualitatif, dan Kombinasi (Mixed Methods). Bandung:
Alfabeta.
Sugiyono. (2016). Metode Penelitian Pendidikan Pendekatan kuantitatif, Kualitatif, dan R&D. Bandung:
Alfabeta.
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.
Syukron, M. Z., & Ngatno, N. (2016). Pengaruh Orientasi Pasar dan Orientasi Kewirausahaan terhadap Inovasi
Produk dan Keunggulan Bersaing UMKM Jenang di Kabupaten Kudus. Jurnal Ilmu Administrasi Bisnis, 5(4),
–222.
Talaja, A., Miočević, D., Pavičić, J., & Alfirević, N. (2017). Market orientation, competitive advantage and
business performance: Exploring the indirect effects. Društvena Istraživanja, 26(4), 583–604.
Tiengtavaj, S., Phimonsathienand, T., & Fongsuwan, W. (2017). Ensuring competitive advantage through
innovation capability and clustering in the thai automotive parts molding industry: a SEM approach.
Management and Production Engineering Review, 8.
Tjiptono, F. (2008). Strategi Pemasaran Edisi 3. Yogyakarta: Andi.
Todorovic, W. Z., McNaughton, R. B., & Guild, P. D. (2005). Making university departments more
entrepreneurial: the perspective from within. The International Journal of Entrepreneurship and Innovation,
(2), 115–122.
International Journal of Science, Technology & Management ISSN: 2722 - 4015
Tracey, M., Vonderembse, M. A., & Lim, J.-S. (1999). Manufacturing technology and strategy formulation: keys
to enhancing competitiveness and improving performance. Journal of Operations Management, 17(4), 411–
Usvita, M. (2014). Pengaruh Orientasi Kewirausahaan terhadap Kinerja Pemasaran IKM Kota Padang dengan
Differentiation Strategy sebagai Variabel Intervening. Jurnal Apresiasi Ekonomi, 2(1), 26–32.
Vorhies, D. W., Harker, M., & Rao, C. P. (1999). The capabilities and performance advantages of market‐driven
firms. European Journal of Marketing.
Weerawardena, J. (2003). Exploring the role of market learning capability in competitive strategy. European
Journal of Marketing.
West, M. . (2000). Mengembangkan Kreativitas Dalam Organisasi. Kanisius, Yogyakarta.
Zakuan, N. M., Yusof, S. M., Laosirihongthong, T., & Shaharoun, A. M. (2010). Proposed relationship of TQM
and organisational performance using structured equation modelling. Total Quality Management, 21(2), 185–
Zhang, Y., Dubé, M. A., McLean, D. D., & Kates, M. (2003). Biodiesel production from waste cooking oil: 2.
Economic assessment and sensitivity analysis. Bioresource Technology, 90(3), 229–240.
