Exploring The Factors Affecting Consumer Preparedness For Smart Home Technology In Indonesia

  • Endah Novita Master of Management student at Telkom University, Indonesia.
  • Adhi Prasetio lecturer in the Management Department of the Faculty of Economics and Business, Telkom University, Bandung, Indonesia.
Keywords: Smart Home Technology, Technology Acceptance Model, Technology Readiness, Price Value, and Perceived Risk.


SSmart home technology is becoming more popular globally, including in Indonesia.
However, its adoption is still early, mainly due to the public's limited awareness of
this technology. This study uses the Technology Readiness and Acceptance Model
(TRAM) to assess individuals' readiness to embrace smart home technology. This
research was conducted using SEM PLS with 271 respondents selected through
purposive sampling, using 34 questions with a 5-point Likert scale. Positive outlook
and user-friendliness have a role in how people value smart home technology,
according to the study's findings. Optimism, inventiveness, and discomfort all affect
how easy something is to use. Anxiety and unease can play a role in how we interpret
danger. Smart home technology adoption is influenced by factors such as its
perceived value, simplicity of use, and cost significantly and positively.



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How to Cite
Novita, E., & Prasetio, A. (2024). Exploring The Factors Affecting Consumer Preparedness For Smart Home Technology In Indonesia. International Journal of Science, Technology & Management, 5(1), 332-339. https://doi.org/10.46729/ijstm.v5i1.1063