The Power Of Satisfaction And Trust: Unlocking E-WOM's Influence On  Consumer Repurchase Intentions In Digital Marketplaces

Defin  Shahrial Putra; Teguh  Wicaksono; Abdurrahim Abdurrahim

Defin Shahrial Putra Faculty of Economics, Islamic University of Kalimantan Muhammad Arsyad Al Banjari, Banjarmasin, Indonesia
Teguh Wicaksono Faculty of Economics, Islamic University of Kalimantan Muhammad Arsyad Al Banjari, Banjarmasin, Indonesia
Abdurrahim Abdurrahim Faculty of Economics, Islamic University of Kalimantan Muhammad Arsyad Al Banjari, Banjarmasin, Indonesia

Keywords: Customer Satisfaction, Trust, E-WOM, Purchase Interest and Marketplace

Abstract

The purpose of this research is to investigate how consumer repurchase intention in the
setting of e-commerce is impacted by electronic word of mouth (e-WOM), trust, and
customer happiness. The demographic of this study is the people who live in the North
Banjarmasin District, and the research sample consists of 399 respondents who buy at
the marketplace. The study used a quantitative design. An analysis method called
structural equation modeling (SEM) is applied. The findings of the study demonstrate
the significance of these variables in influencing the intention to repurchase, and eWOM is recognized as a key tactic for encouraging customers to share pleasant
experiences with one another. However, e-WOM is negatively impacted by the
possibility of disseminating false information. According to research, e-WOM, trust,
and customer happiness all significantly influence the desire to repurchase. Reliability
of work, completeness of information, and timeliness of delivery can all be used to
gauge this level of confidence

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