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• The Impact of Social Media Marketing on Purchase Intention at PT. Nomaden Cipta Mahardika

  Airul Septian Faronsyah , Riski Taufik Hidayah

  459-477

  2025-05-22

  Statistics: 1581

• The Effect Of Career Development, Organizational Culture On Job Satisfaction And Its Impact On Turnover Intention At Pt Xyz Bandung

  Intan Deanida Pratiwi , Fetty Poerwita Sary

  1211-1223

  2023-09-26

  Statistics: 1837

• The Effect Of Perceived Value Towards Purchase Intention Using Information Overload As Moderating Variable In Electric Vehicle

  Noval Nur Alif , Adhi Prasetio

  111-119

  2025-01-27

  Statistics: 689

• Planning and Implementation of Event Marketing in Sociopreneurship

  Ayundha Evanthi , Ratih Mukti Azhar

  1451-1459

  2023-09-30

  Statistics: 3427

• Exploring the Influence of Viewers Engagement in Live Shopping: A Study on the Impact of Skepticism and Perceived Emotional Value on Purchase Intention

  Lisa Charisa Batara , Catur Sugiarto

  576-584

  2024-05-27

  Statistics: 583

• Continue Use Intention Analysis Using The Integration of The Unified Theory of Acceptance and Use of Technology (UTAUT) 2 and Delone & Mclean (D&M) Models Modified in The My TelU Mobile Student Account Application

  Singgih Darmawan , Rina Djunita Rina Djunita Pasaribu

  1246-1251

  2024-09-30

  Statistics: 417

• Job Satisfaction and Turnover Intention: The Moderating Effect of Organizational Commitment

  Erna Nur Faizah , Adi Lukman Hakim , Suryani Yuli Astuti

  621-633

  2021-05-28

  Statistics: 1134

• The Influence of Price Perception, Product Quality, Promotion, Brand Image on Repurchase Intention of Wardah Lipstick Products (Study on Customers of UD. Ghaisani cosmetics Rantau Prapat)

  Riza Chairunnisa , Yuniman Zebua , Pitriyani Pitriyani

  754-762

  2022-05-19

  Statistics: 2332

• The Effect of E-WOM on Social Media Marketing on Purchase Intention (Case Study: Gallery Vinna)

  Fany Rizka Utami , Maya Ariyanti , Heppy Millanyani

  1110-1114

  2024-09-30

  Statistics: 686

• Factors Influencing Purchase Intention To Buy Electric Motorcycles In Indonesia With Attitude As A Mediation Variable

  Indro Pramono , Maya Ariyanti , Dedi Iskamto

  214-229

  2025-01-28

  Statistics: 939

• The Power Of Satisfaction And Trust: Unlocking E-WOM's Influence On Consumer Repurchase Intentions In Digital Marketplaces

  Defin Shahrial Putra , Teguh Wicaksono , Abdurrahim Abdurrahim

  278-285

  2024-01-30

  Statistics: 262

• Assessing Service Quality, Product Quality, And Brand Image On Repurchase Intention Through Customer Satisfaction At Arunika Restaurant Palembang: A Pilot Study

  Noorharsy Imanullah , Indrawati Indrawati

  702-705

  2025-07-27

  Statistics: 401

• The Influence of Halal Certification and Religiosity on Interest in Buying Mixue Products Through Attitude as an Intervening Variable (Study of Communities in Madiun City)

  Heny Sidanti , Metik Asmike , Noor Mohammad Mahfudz Alkarimy

  1188-1196

  2023-09-26

  Statistics: 589

• The Effect Of Online Customer Review And Rating Dimensions On Purchase Intention In Shopee

  Risa Alfira

  869-879

  2025-07-27

  Statistics: 220

• Authenticity and Walkability of Iconic Heritage Destination in Bandung Indonesia

  Yadi Ernawadi , Hariyadi Triwahyu Putra

  1082-1094

  2021-07-25

  Statistics: 939

• Student Online Buying Behavior After Covid 19 In Medan, Indonesia

  Adelina Lubis , Ihsan Effendi , Nasib Nasib

  709-717

  2024-05-31

  Statistics: 504

• Factors Influencing Consumers' Purchase Intention To Use Battery Electric Cars In Indonesia

  Camelia Falisa , Dodie Tricahyono

  37-53

  2025-01-27

  Statistics: 1231

• Procurement And Distribution Of Integrated Values Study Of Gamers Characters

  Mohammad Annas , Humairoh Humairoh

  108-117

  2024-01-29

  Statistics: 311

• Study Of User Behavior Towards Adoption Of Kuassa Digital Audio Technology: UTAUT2 Approach

  Restu Alam Pratiwi , Novika Candra Astuti

  507-519

  2025-05-31

  Statistics: 292

• Comparative Analysis of K-Nearest Neighbors and Decision Tree Methods in Determining Students’ Purchase Interest in MacBook Laptops

  Intan Fadilla Hasibuan , Deci Irmayani , Volvo Sihombing

  1122-1128

  2024-09-30

  Statistics: 427

• The Influence of Job Insecurity and Job Stress on Quitting Intentions, with Early Retirement as a Moderating Variable

  Beby Asdilvira , Paham Ginting , Elisabeth Siahaan

  54-60

  2023-01-09

  Statistics: 383

• The Role Of Brand Image As Mediating Variable In The Influence Of Price And Promotion On Buying Interest (Study Case On Hyundai Electric Car)

  Soegeng Wahyoedi , Saparso , Miki Effendi

  1743-1754

  2021-09-28

  Statistics: 1688

• The Effect Of Interest Rate Perception And Credit Procedures On Car Purchase Decisions Mediated By Purchase Interntion In Pt. Maybank Indonesia Finance Medan Branch 2021

  Maduma Sormin , Saparso Saparso , Soegeng Wahyoedi

  1230-1243

  2022-07-23

  Statistics: 419

• The Effect Of User Readiness Acceptance Of Sijagger V2 Using Technology Readiness Acceptance Model (Tram) (CASE Research: KPPBC TMP A Tangerang)

  Muchamad Rudy Hermanto , Adhi Prasetio , Maya Ariyanti

  1269-1287

  2023-09-26

  Statistics: 882

• Antecedents Of Customer Satisfaction And Repurchase Intention Use Financial Technology (Fintech) Go Pay In Medan City

  Eka Dewi Setia Tarigan , Khairunnisak Khairunnisak , Hesti Sabrina , Tohap Parulian , Yuni Syahputri

  924-928

  2022-07-17

  Statistics: 587