Online Consumer Preference For Local Culinary: Systematic Literature Review Variable
Abstract
The study aims to explore the trends of several studies of consumer preferences for local culinary
products that have been around for a decade. The consumer behavior theory approach is more
widely used in the analysis of consumer preferences for local culinary research. The research
method in this study uses a literature review approach, precisely systematic review with the
collection of reputable journal-based data obtained from searches on google scholar databases as
well as qualitative methodologies for evaluating and synthesizing findings from several studies in
the past. The results showed that some studies on consumer preferences for local cuisine were
influenced by some predictors of consumer attitudes towards local cuisine. Literature review on
local culinary-based research relates to culinary tourism destinations, including the field of
hospitality. Consumer segmentation is influenced by how purchasing behavior is for local
culinary.
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