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• The Influence Of Perceived Product Quality, Perceived Marketing Quality And Social Media Marketing On Consumer Buying Interest

  Ade Setia Pratama

  490-494

  2024-05-27

  Statistics: 672

• Achieving Business Sustainability Through Financial Literacy And Financial Inclusion In Financial Capital Mediation (A Study On Modern-Based Traditional Markets In Taluk Kuantan)

  Ruzikna Ruzikna , Jeneva Augustin , Kasmiruddin Kasmiruddin , Suryalena Suryalena , Mashur Fadli

  928-939

  2025-07-31

  Statistics: 287

• The Influence Of Social Media Marketing On Purchase Intention With E-Wom And Brand Awareness As Intervening Variables On Indibiz Services (Instagram @Indibiz.Id)

  Maghfira Rifki Hariadi , Maya Ariyanti

  92-104

  2025-01-27

  Statistics: 2553

• The Effect of E-WOM on Social Media Marketing on Purchase Intention (Case Study: Gallery Vinna)

  Fany Rizka Utami , Maya Ariyanti , Heppy Millanyani

  1110-1114

  2024-09-30

  Statistics: 782

• The Effect of Social Influence Mediated Intention to Use on Actual Usage of Mobile Banking

  Olivia Putri Iskandar , Erlina Puspitaloka Mahadewi

  1019-1024

  2025-09-30

  Statistics: 249

• How Environment knowledge, Social Influences, and Attitude Impact The Millenial Generation’s Purchase Intention in Green Products Through Attitude?

  Purboyo Purboyo , Lamsah Lamsah , Rizka Zulfikar , Amalia Wahyuni

  1184-1194

  2022-07-22

  Statistics: 1350

• The Influence of Product Quality, Price and Exchange Rate towards Export Volume On SME’s Creative Sculpture Industry in Mojokerto

  Ade Setia Pratama , Sudarmiatin Sudarmiatin

  258-303

  2025-03-31

  Statistics: 332

• The Influence of Financial Knowledge and Financial Attitudes on Financial Management Behavior: A Study of Food and Beverage Micro-Entrepreneurs in Sail District, Pekanbaru City

  Echi Liana Sesmitha , Ruzikna Ruzikna

  327-334

  2023-03-13

  Statistics: 573

• Factors Influencing Consumers' Purchase Intention To Use Battery Electric Cars In Indonesia

  Camelia Falisa , Dodie Tricahyono

  37-53

  2025-01-27

  Statistics: 1404

• The Effect Of Electronic Word Of Mouth (E-WOM) On Tiktok Application Towards Purchase Intention Mediated By The Variables Of Information Quality, Information Quantity, Information Credibility, And Brand Image On Skintific Products

  Rika Veronita , Maya Ariyanti , Riski Taufik Hidayah

  750-761

  2025-07-27

  Statistics: 1671

• Exploring the Influence of Social Media Marketing on Brand Trust, Brand Image, and Brand Loyalty for Fore Coffee

  Muh. Rachmat Ramadhani , Maya Ariyanti

  935-946

  2024-07-30

  Statistics: 3484

• An Analysis Of The Acceptance Of The Mytens Application As A Government Service Platform By Internal Users Across All Telkom Regional Offices In Indonesia: An Intention To Use Study Based On The Utaut2 Model

  Avania Athilayusa , Maria Apsari Sugiat

  940-948

  2025-07-31

  Statistics: 175

• Factors That Influence Women's Interest In Working In The Formal - Non-Formal Sector In Mataram City

  Mila Zahra , Luluk Fadliyanti , Muhammad Dzul Fadli

  575-584

  2025-05-31

  Statistics: 160

• The Effect Of Social Media Marketing Grab Medan On Brand Equity With E-Satisfaction And E-Loyalty As Intervening Variables

  Dharma Shubita Devi Harahap , Ratri Wahyuningtyas , Anisah Firli

  512-526

  2023-05-31

  Statistics: 948

• The Influence Of Social Media Influencer Marketing (SMIS) Mediated By Credibility On The Purchase Intention Of Kawasaki Ninja ZX-25RR Sport Motorcycles In Indonesia: A Pilot Study

  Rizky Akbar Maulana , Indrawati Indrawati

  786-790

  2025-07-27

  Statistics: 276

• The Influence of Social Media Marketing on Purchasing Decisions is Influenced by Brand Awareness in Avoskin Beauty Products

  Ananda Mutiara Dini , Agus Abdurrahman

  1009-1014

  2023-07-31

  Statistics: 2653

• Factors That Influence Public Intention To Install Home Charging : The Perspective Of Public Who See And Know About The Electrifyinglifestyle Campaign Electric Vehicle Through Social Media

  Danny Febriana , Riski Taufik Hidayah

  679-692

  2025-07-27

  Statistics: 196

• The Effects Of Social Media Content, Influencer Marketing And Customer Reviews On Purchasing Decisions

  Ade Setia Pratama , Rachmad Ilham , Sutomo Sutomo , Agus Hermawan , Ludi Wisnu Wardhana

  485-489

  2024-03-31

  Statistics: 2301

• The Impact of Utilitarian, Hedonic, and Social Value on Purchase Intention through Customer Trust in Live Streaming: A Study of Wardah Beauty Products on TikTok

  Raisa Adabina Firlyani , Heppy Millanyani

  636-643

  2025-07-27

  Statistics: 1074

• Does Corporate Social Responsibility Moderate the Effect of Information Asymmetry and Earnings Management on Cost of Equity Capital?

  Dian Urna Fasihat , Rizkiana Iskandar

  1277-1283

  2024-09-30

  Statistics: 336

• Continuance Intention Analysis Using Unified Theory Of Acceptance And Use Of Technology Model And Unfavorable Attitude Toward Cash Payment Variable In The Case Study Of Pt. Xyz Bank M-Banking Application

  Muhammad Faqih , Rina Djunita Pasaribu , Ratri Wahyuningtyas

  230-247

  2025-01-28

  Statistics: 556

• The Influence of Business, Technology and HR Transformation Strategies on ESG (Environmental, Social & Governance) Performance in the Indonesian Energy Industry

  Rivanodi Rivanodi , Siska Noviaristanti

  145-155

  2025-01-27

  Statistics: 435

• The Effect of Social Media Marketing Activities Through Brand Awareness and Brand Image on Brand Loyalty and Emotional Attachment in Traveloka

  Muhammad Adrian Daffa Nadino Rinaldi , Heppy Millanyani , Nurvita Trianasari

  263-273

  2024-01-29

  Statistics: 1404

• Investigating Business Drives : Intellectual Capital To Marketing Mix

  Roymon Panjaitan , Muhammad Iqbal Fassa , Deddy Sulaimawan , Dian Indriyani

  313-332

  2021-01-27

  Statistics: 677

• The Influence Of Financial Technology, Financial Literacy, And Risk Perception On Mutual Fund Investment Decisions In Generation Z In Jawa Barat -

  Pani Khaera Palesta , V. Santi Paramita

  135-145

  2024-01-29

  Statistics: 1312