Suwarno B. An Analysis Of Purchase Decisions On Customer Satisfaction Through Customer-Based Brand Equity And Product Innovation: Concequences For Air Conditioner Panasonic In Medan. International Journal of Science, Technology & Management [Internet]. 2022May18 [cited 2025Apr.7];3(3):605-20. Available from: https://ijstm.inarah.co.id/index.php/ijstm/article/view/515