1.
Suwarno B, Prassetyawan A, Abbas M. Customer-Based Brand Equity, Company Reputation and Product Quality Effect on Customer Loyalty: Air Conditioner Retail Market in Medan . IJSTM [Internet]. 2023 Jan. 9 [cited 2026 Apr. 15];4(1):44-53. Available from: https://ijstm.inarah.co.id/index.php/ijstm/article/view/697