Suwarno, Bambang. “An Analysis Of Purchase Decisions On Customer Satisfaction Through Customer-Based Brand Equity And Product Innovation: Concequences For Air Conditioner Panasonic In Medan”. International Journal of Science, Technology & Management 3, no. 3 (May 18, 2022): 605-620. Accessed April 7, 2025. https://ijstm.inarah.co.id/index.php/ijstm/article/view/515.