Adabina Firlyani, Raisa, and Heppy Millanyani. “The Impact of Utilitarian, Hedonic, and Social Value on Purchase Intention through Customer Trust in Live Streaming: A Study of Wardah Beauty Products on TikTok”. International Journal of Science, Technology & Management 6, no. 4 (July 27, 2025): 636-643. Accessed October 22, 2025. https://ijstm.inarah.co.id/index.php/ijstm/article/view/1319.