AZZAHRA, Qonitah; WAHYUNINGTYAS, Ratri; FIRLI, Anisah. Marketing Strategy Analysis Using Swot And Qspm Matrix (Case Study On Guzzini Msmes). International Journal of Science, Technology & Management, [S. l.], v. 5, n. 4, p. 863–877, 2024. DOI: 10.46729/ijstm.v5i4.1124. Disponível em: https://ijstm.inarah.co.id/index.php/ijstm/article/view/1124. Acesso em: 4 mar. 2026.