AULIA RAHMA, Safira; RIDANASTI, Erlita. The Impact Of Marketing Strategy On Consumer’s Impulsive Buying Behavior On Tiktok Live. International Journal of Science, Technology & Management, [S. l.], v. 4, n. 2, p. 439–455, 2023. DOI: 10.46729/ijstm.v4i2.789. Disponível em: https://ijstm.inarah.co.id/index.php/ijstm/article/view/789. Acesso em: 11 feb. 2026.