SUWARNO, Bambang; PRASSETYAWAN, Anjas; ABBAS, Muhammad. Customer-Based Brand Equity, Company Reputation and Product Quality Effect on Customer Loyalty: Air Conditioner Retail Market in Medan . International Journal of Science, Technology & Management, [S. l.], v. 4, n. 1, p. 44–53, 2023. DOI: 10.46729/ijstm.v4i1.697. Disponível em: https://ijstm.inarah.co.id/index.php/ijstm/article/view/697. Acesso em: 12 feb. 2026.