SUWARNO, Bambang. An Analysis Of Purchase Decisions On Customer Satisfaction Through Customer-Based Brand Equity And Product Innovation: Concequences For Air Conditioner Panasonic In Medan. International Journal of Science, Technology & Management, [S. l.], v. 3, n. 3, p. 605–620, 2022. DOI: 10.46729/ijstm.v3i3.515. Disponível em: https://ijstm.inarah.co.id/index.php/ijstm/article/view/515. Acesso em: 12 feb. 2026.