Vitria, A., Wahyuni, A., & Zulfikar, R. (2026). Streaming, Scrolling, and Spending: How Social Media Drives Impulse Buying in Gen Z (Evidence From Netflix’s Subscribers) . International Journal of Science, Technology & Management, 7(3), 382–390. https://doi.org/10.46729/ijstm.v7i3.1431