[1]
Suwarno, B., Prassetyawan, A. and Abbas, M. 2023. Customer-Based Brand Equity, Company Reputation and Product Quality Effect on Customer Loyalty: Air Conditioner Retail Market in Medan . International Journal of Science, Technology & Management. 4, 1 (Jan. 2023), 44-53. DOI:https://doi.org/10.46729/ijstm.v4i1.697.