Tirtayasa, S. 2022. The Effect Of Product Quality, Price, And Innovation On Marketing Performance Moderated Consumer Purchasing Power In UMKM Of Boba Drinks In Deli Serdang. International Journal of Science, Technology & Management. 3, 6 (Nov. 2022), 1731-1742. DOI:https://doi.org/10.46729/ijstm.v3i6.642.