Entrepreneur Orientation as a Competitive Advantage in Student Business Startups
Abstract
This study aims to describe how the entrepreneurial orientation of students who do startup business has a competitive advantage. This study used a qualitative approach, with student informants doing business startups. Information obtained from interviews and observations. The results of this study indicate that entrepreneurial orientation is demonstrated by the ability to always be innovative, act proactively, and take risks. To have competitive capabilities can be demonstrated through competitive products and prices compared to its competitors. If a startup business wants to have a competitive advantage, it can be created through innovative, proactive, and risk-taking activities.
Downloads
References
Ahmatang, & Sari, N. (2022). Pengaruh orientasi kewirausahaan dan orientasi pasar terhadap kinerja usaha
dimediasi keunggulan bersaing pada UMKM di pulau Sebatik. Jurnal Ekonomi, Keuangan Dan Manajemen,
(3), 492–500. https://doi.org/10.29264/jinv.v18i3.11581
Anwar, M. (2014). Pengantar Kewirausahaan Teori dan Aplikasi. Kencana.
Bhandari, P., & Amponstira, F. (2021). Model of Entrepreneurial Orientation, Competitive Advantage and
Performance of Women-Owned Enterprises in Gandaki Province, Nepal. Open Journal of Business and
Management, 09(06), 2854–2865. https://doi.org/10.4236/ojbm.2021.96159
Cahyati, A. (2016). Analisis Kualitatif Karakteristik Kewirausahaan Pada wirausaha Dibidang Industri Kuliner
dan Industri Kreatif di Jakarta. Jurnal Administrasi Bisnis, 1(1), 8–9.
Danny, F. G., & Utama, L. (2020). Pengaruh Orientasi Kewirausahaan dan Kapasitas Inovasi terhadap
Kesuksesan Proyek pada Bidang Fashion. Jurnal Manajerial Dan Kewirausahaan, 2(3), 690.
https://doi.org/10.24912/jmk.v2i3.9581
Fadhillah, Y., Yacob, S., & Lubis, T. A. (2021). Orientasi Kewirausahaan, Inovasi Produk, Dan Media Sosial
Terhadap Kinerja Pemasaran Dengan Keunggulan Bersaing Sebagai Intervening Pada Ukm Di Kota Jambi.
Jurnal Manajemen Terapan Dan Keuangan, 10(01), 1–15. https://doi.org/10.22437/jmk.v10i01.12175
Fatmawati, R. A. (2016). Pengaruh Orientasi Pasar, Orientasi Kewirausahaan terhadap Keunggulan Bersaing dan
Kinerja Pemasaran pada Warung Kucingan/Angkringan di Kota Semarang. Jurnal Ilmu Administrasi Bisnis,
(3), 351–352.
Handini, Y. D., Poernomo, D., Karyadi, H., & Mastika, I. K. (2023). Pengaruh Orientasi Kewirausahaan
terhadap Keunggulan Bersaing yang Dimoderasi Kinerja Bisnis Jumlah Produksi Kopi Jawa Timur 2020 -
19(1), 95–104.
Leksono, S. (2013). Penelitian Kualitatif Ilmu Ekonomi Dari Metodelogi ke Metode. PT Raja Grafindo Persada.
Lestariningsih, E., Maharani, K., & Lestari, T. K. (2018). Measuring Creative Economy In Indonesia: Issues And
Challenges In Data Collection. Asia-Pacific Sustainable Development Journal, 25(2), 99–1112.
Mackiewicz, M. (2022). Why do wantrepreneurs fail to take actions? Moderators of the link between intentions
and entrepreneurial actions at the early stage of venturing. Quality and Quantity, 323–344.
https://doi.org/10.1007/s11135-022-01337-5
Manik, H. F. G. G., Christanti, R., & Setiawan, W. (2022). Knowledge management and community-based
enterprise: an initiative to preserve the shadow puppet traditional knowledge in Yogyakarta, Indonesia. VINE
Journal of Information and Knowledge Management Systems. https://doi.org/10.1108/VJIKMS-11-2021-0265
Noviyanti, R. (2017). Peran Ekonomi Kreatif Terhadap Pengembangan Jiwa Entrepreneurship Di Lingkungan
Pesantren. E-Jurnal Intaj, 1(1), 18.
Permatasari, P. A., Qohar, A. A., & Rachman, A. F. (2020). From web 1.0 to web 4.0: The digital heritage
platforms for unesco’s heritage properties in Indonesia. Virtual Archaeology Review, 11(23), 75–93.
https://doi.org/10.4995/var.2020.13121
Ravindra Jain. (2011). Entrepreneurial Competencies: A Meta-analysis and Comprehensive Conceptualization
for Future Research.The Journal of Business Perspective.
https://doi.org/https://doi.org/10.1177/097226291101500205
Rifky Pamungkas, M., Rizal, M., Arifianti, R., & Husna, A. (2021). Pengaruh Orientasi Kewirausahaan, Kinerja
Pemasaran, dan Kapabilitas TIK Terhadap Keunggulan Bersaing Pada Pelaku UMKM di Sentra Industri Sepatu
Cibaduyut Kota Bandung. Bahtera Inovasi, 4(2), 120–127. https://doi.org/10.31629/bi.v4i2.3435.
