Analysis of Business Development Strategy and Product Variations On Medium-sized Enterprises Small Micro Corn Banyubang

Ratna Handayati; Sabilar Rosyad; Eka Nur Fauziyah

doi:10.46729/ijstm.v1i4.63

Ratna Handayati Fakultas Ekonomi, Universitas Islam Lamongan
Sabilar Rosyad Fakultas Ekonomi, Universitas Islam Lamongan
Eka Nur Fauziyah Fakultas Ekonomi, Universitas Islam Lamongan

DOI: https://doi.org/10.46729/ijstm.v1i4.63

Keywords: SWOT analysis, business development, product variation, MSME, corn

Abstract

Abstrak
This research aims to determine the general overview in the production cooperative
Agrobisnis Mrs. Mandiri Desa Banyubang, Solokuro subdistrict, and to know its
business development strategy. The method of data analysis used is 1) qualitative
descriptive analysis to know the general overview of Corn Snack business strategy,
2) SWOT analysis to identify internal and external factors that become strengths,
weaknesses, opportunities and A threat in the business development of corn snacks.
Based on the results of the study in the discussion can be concluded that the farmer
group of Women Mandiri is one of the farmer group in Banyubang village, Solokuro
subdistrict, which was formed in 2016 and did a snack business made The base of
corn, which all members consist of Mother women – housewives in Banyubang
village. Based on the results of the research from SWOT analysis obtained the
coordinate point (1.47:2.03) which is the coordinate of the 1 (aggressive) quadrant,
meaning that the corn snack business on the Agrobisnis Ibu Mandiri Production
Cooperative has the strength and opportunity Well, so that the self-reliant mother
farmer Group can harness the strengths and opportunities that exist to expand the
next corn snack business.

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