Antecedents Of  Customer Satisfaction And Repurchase Intention Use Financial Technology (Fintech) Go Pay  In Medan City

Eka  Dewi Setia Tarigan; Khairunnisak Khairunnisak; Hesti  Sabrina; Tohap  Parulian; Yuni  Syahputri

doi:10.46729/ijstm.v3i4.556

Eka Dewi Setia Tarigan Faculty of Economics and Business, Medan Area University, Medan, Indonesia
Khairunnisak Khairunnisak Faculty of Economics and Business, Medan Area University, Medan, Indonesia
Hesti Sabrina Faculty of Economics and Business, Medan Area University, Medan, Indonesia
Tohap Parulian Faculty of Economics and Business, Medan Area University, Medan, Indonesia
Yuni Syahputri Faculty of Economics and Business, Medan Area University, Medan, Indonesia

DOI: https://doi.org/10.46729/ijstm.v3i4.556

Keywords: Fintech, Go Pay and Repurchase Intention.

Abstract

The purpose of this study was to analyze the effect of perceived ease of use and trust on the customer satisfaction and repurchase intention of fintech go pay consumers in Medan city and determine the effect of customer satisfaction in mediating perceived ease of use and trust on the repurchase intention of fintech go pay in Medan city. This study use a samples was 100 respondents, which were taken proportionally from every area in Medan City, the sampling technique was carried out purposive. The analytical method used is partial least square through the software smartPLS3.

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