SWOT Analysis as a Competitive Strategy at Primkop Kartika Ardagusema Cimahi City, West Java, Indonesia

  • Wiara Sanchia Grafita Ryana Devi Universitas Insan Cendekia Mandiri, Indonesia
  • Desty Rara Pringgandinie Universitas Insan Cendekia Mandiri, Indonesia
  • Henly Yulina 3Universitas Bale Bandung, Indonesia
  • Deni Hadiansah Universitas Insan Cendekia Mandiri, Indonesia
Keywords: SWOT Analysis, Competitive Strategy.


In the current era of globalization, companies must be able to design a competitive strategy so as not to compete with other companies, a competitive strategy is one way for companies to find out their competitiveness in every strength that exists in a company. Every company must have a competitive advantage that other companies do not have. To design a competitive strategy the company can use a SWOT analysis. The effective use of SWOT analysis can play an important role in determining competitive strategies, in order to know the strengths, weaknesses, opportunities and threats faced by the company in maintaining the company's survival. The purpose of this study was to determine whether SWOT analysis is an appropriate strategy in increasing company production and how competitive strategies are carried out by a company to be able to compete in the era of globalization. This research data collection uses secondary data in obtaining data, archives, and documents. From the research that has been done, it is found that the results of the data that have been analyzed using a SWOT matrix from several internal factors, in the form of strengths and weaknesses, as well as external factors in the form of opportunities and threats to determine the competitive strategy for the Kartika Ardagusema Cooperative, is to carry out a diversification strategy (product, market).


Download data is not yet available.


Aprilia and Ulfi Dista. 2018. Analysis of Strengths, Weaknesses, Opportunities, and Threats on the Development of the Batik Industry in Tulungagung in an Islamic Economic Perspective (CV Saha Perkasa Gajah Mada). IAIN Tulungagung Repository

Asmawati and Hanifah. 2018. Business Development Strategy with SWOT Analysis Method at Istiqomah Laundry Business in Samarinda. Journal of Business Administration, Vol 6, No 1

David and Fred R. 2014. SWOT Analysis of Business Case Dissecting Techniques. Jakarta: Gramedia Pustaka Utama

Freddy Rangkuti. 2004. SWOT Analysis of Dissecting Business Case Techniques, PT. Gramedia, Jakarta.

Farah and Dinnia Ainul. 2018. “SWOT Analysis in Determining Competitive Advantage Strategy at the Souvenir Center (Case Study CV Nabata Souvenir, Kendalrejo Village, Talun District, Blitar Regency)”. IAIN Tulungagung Repository

Siagian, Sondang P. 2011. Strategic Management. Jakarta: PT Bumi Aksara

Khoiriyah and Bint Alfi. 2018. “Strategy for Development of Cemara Sewu Tourism Facilities Tulungagung to Attract Tourists”. IAIN Tulungagung Repository

Nurhayati and Ratih. 2009. Formulation of Company Strategy Based on SWOT Analysis, (Case Study of PT Mondrian). Yogyakarta: Sanata Dharma University

Praise. 2018. Analysis of Strengths, Weaknesses, Opportunities, Threats in Determining Marketing Strategy for the Home Industry Hanger "Rooster". IAIN Tulungagung Repository

Nisak and Zuhrotun. 2013. SWOT Analysis To Determine Competitive Strategy. Ekbis Journal Vol 9 No 2.

Moleng. Lexy, j. 2013. Qualitative Research Methodology. Bandung: Youth Rosda Karya

Gunawan and Faith. 2013. Qualitative Research Methods Theory and Practice. Jakarta: PT Bumi Aksara

Setiawan Robi. 2015. The Application of SWOT Analysis as the Basis for Formulating the Marketing Strategy of the “AMAN-AMIN” Car Rental Service Business Transport Tours and Travel Ambarketawang Sleman Yogyakarta. Yogyakarta: Yogyakarta State University

Riduwan. 2004. Research Methods. Jakarta : Rineka Cipta

Nulow, Yulia and Mulyana, Mumuh. 2012. Analysis of Retail Location Strategy and Store Image of Giant Botani Square Bogor. Unity Scientific Journal. Vol. 14 No. 1. Bogor: STIE Unity.

Widajanti E. 2012. Effective Human Resource Planning: A Strategy for Achieving Competitive Advantage

Umar, Husayn. 2001. Strategic management in action. Jakarta: PT Gramedia Pustaka Utama

How to Cite
Wiara Sanchia Grafita Ryana Devi, Desty Rara Pringgandinie, Henly Yulina, & Deni Hadiansah. (2022). SWOT Analysis as a Competitive Strategy at Primkop Kartika Ardagusema Cimahi City, West Java, Indonesia. International Journal of Science, Technology & Management, 3(1), 134-143. https://doi.org/10.46729/ijstm.v3i1.451