SWOT Analysis as a Competitive Strategy at Primkop Kartika Ardagusema Cimahi City, West Java, Indonesia
In the current era of globalization, companies must be able to design a competitive strategy so as not to compete with other companies, a competitive strategy is one way for companies to find out their competitiveness in every strength that exists in a company. Every company must have a competitive advantage that other companies do not have. To design a competitive strategy the company can use a SWOT analysis. The effective use of SWOT analysis can play an important role in determining competitive strategies, in order to know the strengths, weaknesses, opportunities and threats faced by the company in maintaining the company's survival. The purpose of this study was to determine whether SWOT analysis is an appropriate strategy in increasing company production and how competitive strategies are carried out by a company to be able to compete in the era of globalization. This research data collection uses secondary data in obtaining data, archives, and documents. From the research that has been done, it is found that the results of the data that have been analyzed using a SWOT matrix from several internal factors, in the form of strengths and weaknesses, as well as external factors in the form of opportunities and threats to determine the competitive strategy for the Kartika Ardagusema Cooperative, is to carry out a diversification strategy (product, market).
Aprilia and Ulfi Dista. 2018. Analysis of Strengths, Weaknesses, Opportunities, and Threats on the Development of the Batik Industry in Tulungagung in an Islamic Economic Perspective (CV Saha Perkasa Gajah Mada). IAIN Tulungagung Repository
Asmawati and Hanifah. 2018. Business Development Strategy with SWOT Analysis Method at Istiqomah Laundry Business in Samarinda. Journal of Business Administration, Vol 6, No 1
David and Fred R. 2014. SWOT Analysis of Business Case Dissecting Techniques. Jakarta: Gramedia Pustaka Utama
Freddy Rangkuti. 2004. SWOT Analysis of Dissecting Business Case Techniques, PT. Gramedia, Jakarta.
Farah and Dinnia Ainul. 2018. “SWOT Analysis in Determining Competitive Advantage Strategy at the Souvenir Center (Case Study CV Nabata Souvenir, Kendalrejo Village, Talun District, Blitar Regency)”. IAIN Tulungagung Repository
Siagian, Sondang P. 2011. Strategic Management. Jakarta: PT Bumi Aksara
Khoiriyah and Bint Alfi. 2018. “Strategy for Development of Cemara Sewu Tourism Facilities Tulungagung to Attract Tourists”. IAIN Tulungagung Repository
Nurhayati and Ratih. 2009. Formulation of Company Strategy Based on SWOT Analysis, (Case Study of PT Mondrian). Yogyakarta: Sanata Dharma University
Praise. 2018. Analysis of Strengths, Weaknesses, Opportunities, Threats in Determining Marketing Strategy for the Home Industry Hanger "Rooster". IAIN Tulungagung Repository
Nisak and Zuhrotun. 2013. SWOT Analysis To Determine Competitive Strategy. Ekbis Journal Vol 9 No 2.
Moleng. Lexy, j. 2013. Qualitative Research Methodology. Bandung: Youth Rosda Karya
Gunawan and Faith. 2013. Qualitative Research Methods Theory and Practice. Jakarta: PT Bumi Aksara
Setiawan Robi. 2015. The Application of SWOT Analysis as the Basis for Formulating the Marketing Strategy of the “AMAN-AMIN” Car Rental Service Business Transport Tours and Travel Ambarketawang Sleman Yogyakarta. Yogyakarta: Yogyakarta State University
Riduwan. 2004. Research Methods. Jakarta : Rineka Cipta
Nulow, Yulia and Mulyana, Mumuh. 2012. Analysis of Retail Location Strategy and Store Image of Giant Botani Square Bogor. Unity Scientific Journal. Vol. 14 No. 1. Bogor: STIE Unity.
Widajanti E. 2012. Effective Human Resource Planning: A Strategy for Achieving Competitive Advantage
Umar, Husayn. 2001. Strategic management in action. Jakarta: PT Gramedia Pustaka Utama
Copyright (c) 2022 International Journal of Science, Technology & Management
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.