The Effect of Changes In Price Level, Product Quality, Quality Of Service On Purchase Decisions In Ud. Ghoni Jati Jaya

Laili Nurrochmah; Nur Tasya; Noor Iffatin Nadhifah; Sumarni

doi:10.46729/ijstm.v3i1.435

Laili Nurrochmah Student Of Management, Faculty Of Economics, Permata Islamic Economics College Bojonegoro Jawa Timur Indonesia.
Nur Tasya Student Of Management, Faculty Of Economics, Permata Islamic Economics College Bojonegoro Jawa Timur Indonesia.
Noor Iffatin Nadhifah Departement Of Management, Faculty Of Economics, Permata Islamic Economics College Bojonegoro Jawa Timur Indonesia.
Sumarni Departement Of Management, Faculty Of Economics, Permata Islamic Economics College Bojonegoro Jawa Timur Indonesia.

DOI: https://doi.org/10.46729/ijstm.v3i1.435

Keywords: Price, Quality Products, Quality Service, Purchase Decision

Abstract

This study was to determine the effect of changes in price levels, product quality, and service quality affect purchasing decisions at UD. Ghoni Jati Jaya, and to find out which variables have the most influence on purchasing decisions. This research is quantitative. Researchers will describe the situation in the field and how consumers make purchasing decisions. The population in this study are all people who make purchases at UD. Ghoni Jati Jaya. The sample in this study used incidental random sampling method. To determine the size of the sample that will be used in this study, the slovin approach formula is used with a sample of 30 respondents because consumers are UD. Ghoni Jati Jaya is predicted to take 350 per year from 2014 to 2020. The analytical tool used is the research instrument test, namely the multiple regression linear test and assisted by SPSS. In this study, attempts to analyze the independent variable (X) in this case is the independent variable that influences purchasing decisions, the independent variables include the price variable, product quality variable, and service quality variable. After everything is fulfilled, the last step is to do a multiple regression linear test. Variables of changes in price level, product quality, service quality are equal to zero or unchanged, then the Y value or purchase decision is 8.815. or it can be said that the three variables including changes in price levels, product quality, service quality have a joint effect of about 88.1% on purchasing decisions. The results of the analysis that the variables of changes in price levels, product quality, and service quality have a significant effect on purchasing decisions at UD. Ghoni Jati Jaya

Downloads

Download data is not yet available.

References

[1] Fajar Laksana (2008), Manajemen Pemasaran Pendekatan Praktis, Edisi Pertama, Graha Ilmu, Yogyakarta.
[2] Fifyanita Ghanimata, Mustafa Kamal, 2016. Jurnal, Analisis Pengaruh Harga, Kualitas Produk, dan Lokasi Terhadap Keputusan Pembelian (Studi pada Pembeli Produk Bandeng Juwana Elrina Semarang) Jurusan Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro.
[3] https://adamfirdaus46.wordpress.com/2019/05/27/akutansi-perubahan -harga-inflasi/
[4] Ika Putri Iswayanti, 2015. Skripsi, Analisis Pengaruh Kualitas Produk, Kualitas Layanan, Hara, Dan Tempat Terhadap Keputusan Pembelian pada rumah makan “Soto Angkring Mas Boed”. Fakultas Ekonomika dan Bisnis Universitas Diponegoro Semarang.
[5] Kotler, philip & Kevin Lare Keller. 2007. Manajemen pemasaran; Edisi Dua Belas Jilid 1. Alih Bahasa Benyamin Molan. Indeks. Jakarta.
[6] Kotler, Philip dan Gary, Armstrong. 2001. Prinsip-prinsip Pemasaran. Alih Bahasa Imam Nurmawan Jakarta : Erlangga.
[7] Kotler, Philip. 2005. Manajemen Pemasaran. Jilid II. Edisi Kesebelas. Alih Bahasa Benyamin Molan. Jakarta. : Indeks
[8] M. Rizwar Ghazali, 2015. Skripsi, Analisis pengaruh lokasi, promosi, dan kualitas layanan terhadap keputusan membeli (warnet (warung internet) XYZ Jl. Singosari Semarang). Fakultas Ekonomika dan Bisnis Universitas Diponegoro Semarang.
[9] Nana Herdiana Abdurrahman (2019), Manajemen Strategi Pemasaran, Edisi Pertama, CV. Pustaka Setia, Bandung.
[10] Pride William M, dkk (2018), Pengantar Bisnis, edisi 11, Terjemahan oleh William Abdillah dan Dian Angelina, Salemba Empat Jakarta.
[11] Sugiyono., 2007. Metode Penelitian Bisnis (Pendekatan Kuantitatif, Kualitatif dan R&D). Penerbit Alfabeta. Bandung.
[12] Sugiyono., 2015. Metode Penelitian Bisnis. Penerbit Alvabeta Bandung. Cetakan ke 15Oktober 2015.
[13] Viens.blogspot.co.id/2017/01kualitas-produk.html diakses pada hari senin, 16 Mei 2020, Pukul 19.17 WIB.