The Influence Of Mix Marketing On Decisions For Use Of Online Transportation Towards Global Competition
This study aims to determine the effect of Marketing Mix on Decisions on the Use of Transportation Based on Malang City Application. This type of research is quantitative research. The population in this study are consumers who use online transportation services in Malang City area. The determination of sample size in this study uses Ferdinand's theory (2015). The sample in this study was 100 respondents. The sampling technique in this study uses the theory of Non Probability Sampling, which is an unknown sampling technique how much is the probability of each element or member of the population to get a chance to become a sample. Based on existing sources there are two kinds of data sources, namely primary data and secondary data. The data analysis technique used in this study is multiple linear regression analysis. The results of this study indicate that partially the promotion, people, process, and physical Evidence variables significantly influence the decision to use online applications. While the variables of production, price, and place do not significantly influence the decision to use online transportation. Simultaneously, together with produc, price, promotion, place, people, process, and physical Evidence have an influence on the decision to use online transportation.
 F. ANDREANI, T. L. TANIAJI, AND R. N. M. PUSPITASARI, "THE IMPACT OF BRAND IMAGE TOWARDS LOYALTY WITH SATISFACTION AS A MEDIATOR IN MCDONALD’S," JURNAL MANAJEMEN DAN KEWIRAUSAHAAN, VOL. 14, PP. 64-71, 2012.
 F. ABIDIN, Z. ARIFIN, AND E. YULIANTO, "ABOUT THE EFFECT OF SERVICE MARKETING MIX (SERVICE MARKETING MIX ON BRAND IMAGE AND ITS IMPACT ON PURCHASING DECISIONS SURVEY OF USERS OF THE TOURISM BUS FLEET OF PO. ANTOWIJAYAPONOROGO)," JURNAL ADMINISTRASI BISNIS (JAB), VOL. 44, PP. 47-53, 2017.
 P. KOTLER AND G. ARMSTRONG, PRINCIPLES OF MARKETING, 11TH ED. UPPER SADDLE RIVER NEW JERSEY: PRENTICE HALL, 2012.
 P. T. KOTLER AND K. L. KELLER, MARKETING MANAGEMENT, 14TH ED. PRENTICE HALL INDIA: PEARSON 2012.
 R. HURRIYATI, "AN ANALYSIS OF PLACE BRANDING TO ENHANCE THE IMAGE OF BANDUNG CITY AND ITS IMPLICATIONS TOWARD THE DECISIONS TO VISIT TOURISM DESTINATION," SOSIO HUMANIKA, VOL. 8, PP. 99-114, 2015.
 V. A. ZEITHAML AND M. J. BITNER, SERVICES MARKETING: INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM, 2ND ED. BOSTON: MCGRAW-HILL, 2000.
 F. TJIPTONO AND G. CHANDRA, SERVICE, QUALITY & SATISFACTION. YOGYAKARTA: ANDI, 2005.
 F. TJIPTONO, MARKETING MANAGEMENT, 1ST ED. YOGYAKARTA: ANDI, 2006.
 A. HASAN, MARKETING, 1ST ED. YOGYAKARTA: MEDIA PRESSINDO, 2009.
 D. H. SWATHA AND IRAWAN, MODERN MARKETING MANAGEMENT, 2ND ED. YOGYAKARTA: LIBERTY, 2008.
 R. LUPIYOADI AND A. HAMDANI, MARKETING MANAGEMENT SERVICES 2ND ED. JAKARTA: SALEMBA EMPAT, 2011.
 B. ALMA, MANAGEMENT OF SALES AND MARKETING SERVICES, REVISION 10TH ED. BANDUNG ALFABETA, 2013.
 I. FARIDA, A. TARMIZI, AND Y. NOVEMBER, "ANALYSIS OF THE EFFECT OF 7P MARKETING MIX ON CUSTOMER SATISFACTION OF GOJEK ONLINE USERS," JURNAL RISET MANAJEMEN DAN BISNIS, VOL. 1, PP. 31-40, 2016.
 R. TEDJAKUSUMA AND S. HARTINI, "ANALYSIS OF FACTORS THAT INFLUENCE CONSUMER BEHAVIOR IN PURCHASING MINERAL DRINKING WATER IN SURABAYA," JURNAL PENELITIAN DINAMIKA SOSIAL, VOL. 2, PP. 48-58, 2001.
 M. ULFAH, A. T. RACHMI, AND A. YUNIARINTO, "EFFECT OF MARKETING MIX MIX ON KEPUTUSA USEOUTPATIENT SERVICES AT BINASEHAT HOSPITAL JEMBER," JURNAL APLIKASI MANAJEMEN, VOL. 11, PP. 384-390, 2013.
 SUGIYONO, STATISTICS FOR RESEARCH, 15TH ED. 2015: ALFABETA, 2015.
 I. GHOZALI, MULTIVARIATE ANALYSIS APPLICATION WITH THE IBM SPSS PROGRAM, 14TH ED. SEMARANG: BADAN PENERBIT UNIVERSITAS DIPONEGORO, 2012.
 C. A. D. SELANG, "MARKETING MIX ITS EFFECT ON CONSUMER LOYALTY AT MANADO FRESH MART " EMBA, VOL. 1, PP. 71-80, 2013.
Copyright (c) 2021 International Journal of Science, Technology & Management
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.