Internationalization, Digitalization And Sustainability Development UMKM Woven Bag Products In Ngawi District
Keywords:
Internationalization Development, Digitalization, Sustainability, UMKM
Abstract
In times like this, MSMEs have a lot of limitations in developing the business of Internationalization, Digitalization and Sustainability even though MSME players have developed internationalization by serving domestic and foreign demand as has been done by MSMEs woven bag products in Kab. Ngawi. The purpose of this study was to determine the strategies that have been carried out by the woven bag UMKM actors in the district. Ngawi in the development of internationalization, digitization, and sustainability which may not be done by other MSME actors sometimes.This study finds that in carrying out international development, product innovations are needed especially during the current Covid-19 pandemic to be able to help the continuity of a company or MSME business, as well as the role of digitalization which is a very vital technology that must be applied every time it does development through social media such as Facebook, IG, WA, Promotion, and others, as well as the sustainability of a relationship in doing business and products, must be maintained.
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References
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[7] Carlos M. DaSilvaPeterTrkman, 2014, Business Model: What It Is and What It Is Not
[8] Sandelin-Palmqvist, Sandberg, &Mylly, Levitas, 2012 Intellectual property rights in innovation management research: A review
[9] David J. Teece, 2010, Business Models, Business Strategy and Innovation
[10] David Jiménez-Castillo, Raquel Sánchez-Fernández, 2019, The role of digital influencers in brand recommendation: Examining their
[11] Firenze PourmandHilmerssona, Mikael Hilmersson, 2020, Networking to accelerate the pace of SME innovations
[12] Khairudin, Wulandari, 2019, Determinant Variable of MSME Development (Micro, Small and Medium Enterprises) in Srondol Market
[13] MoniaNieroa *, Ximena C. Schmidt Rivera, 2018, The Role of Life Cycle Sustainability Assessment in the Implementation of Circular Economy Principles in Organizations
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[16] Santiago-Omar Caballero-Morales, 2021, Innovation as recovery strategy for SMEs in emerging economies during the COVID-19 pandemic
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[18] Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R., &Kannan, PK 2016. From social to sale: The effects of firm-generated content in social media on customer behavior. Journal of Marketing, 80 (1), 7–25.From social to sale: The effects of firm-generated content in social media on customer behavior
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Published
2021-05-28
How to Cite
Heny Sidanti. (2021). Internationalization, Digitalization And Sustainability Development UMKM Woven Bag Products In Ngawi District. International Journal of Science, Technology & Management, 2(3), 660-667. https://doi.org/10.46729/ijstm.v2i3.221
Section
Articles
