Marketing Analysis Of Beef Cattle In Landono And Mowila Subdistricts Of South Konawe Regency
Keywords:
Marketing Channels, Beef Cattle, South Konawe.
Abstract
Research has been conducted in Landono and Mowila Subdistricts of South Konawe Regency in October-December 2020. The subjects of the study were ranchers and beef cattle traders. Location determination is done intentionally (purposive sampling) while farmers who become respondents are taken as many as 60 people, consisting of 30 respondents each sub-district, which is determined randomly simple (simple random sampling). Research variables are characteristics of respondents including age, education, business experience, number of family members, channels and marketing institutions, margins, costs and profits between marketing agencies. The results showed marketing channels, namely, Farmers→The Final Consumer (Channel I), Farmers → End Consumer → Collectors (Channel II), Farmers → Large Traders→ End Consumers (Channel III), Farmers→ Collector Traders→ Large Traders→The Final Consumer (Channel IV). Marketing margin on channel III (Rp 1,088,571/tail) and channel IV (Rp 1,088,571/tail), lowest on channel II (Rp 765,556/tail). The institutions that get the highest profit are large traders (Rp 998,571/tail), the lowest collector traders (Rp 575,556/tail).
Downloads
Download data is not yet available.
References
[1] F. Khairad, M. Noer, M. Mahdi, “Economic Growth Analysis of Food Subsector Production Center in West Sumatra Province,” JP2WD, 2, 2018, pp. 171-184.
[2] K. Buditiawan, “Base Sector in Blitar Regency, East Java: PDRB Analysis of Blitar District in 2010-2016,” Inovasi, 16, 2019, pp. 85–94.
[3] A. E. Wicaksono, “Base and Non Basis Sector Analysis on Economic Growth in Madiun In 2013-3017,” Economicus, 3, 2019, pp. 207–219.
[4] F. Setiawan, “Analysis of Potential Of Base And Non Base Sector of Sabang City in 2013-2019,” JAI, 6, 2020, pp. 89–104.
[5] Y. R. Noach, M. F. Lalus, “Analysis of Market Connection Index and Margin Distribution in Beef Cattle Marketing Institutions in Kupang Regency, East Nusa Tenggara, Indonesia,” AGRIMOR, 5, 2020, pp. 13-16.
[6] A. H. Abdillah, J. Juraemi, T. P. Daru, “Financial Analysis of Bali Cattle Business (Bos sondaicus) IN P4S Cahaya Purnama Kabupaten Kutai Timur,” Ziraa’ah Majalah Ilmiah Pertanian, 44, 2019, pp. 154-162.
[7] N. A. Lasaharu, Y. Boekoesoe, “Beef Cattle Marketing Analysis,” Jambura Journal of Animal Science, 2, 2020, 62-75.
[8] U. W. Ningsih, B. Hartono, E. Nugroho, “Analysis of beef cattle marketing through margin analysis, price transmission, marketing structure, marketing behavior and marketing performance,” Indonesian Journal of Animal Science, 27, 2017, pp. 1-11.
[9] W. Trizulita, D. P. P. A. Hadiyani, W. E. Susanto, “Marketing analysis of cow's milk in kud karangploso bocek village karangploso district malang district,” Jurnal Sains Peternakan, 6, 2018, pp. 1-8.
[10] A. Syahdani, Hasnudi, N. D. Hanafi, “The Income Analysis and Marketing Efficiency of Beef Cattle Business in Langkat District,” jpi, 4, 2016, pp. 222-234.
[11] C. D. Nugraha, E. Herwijanti, I. Novianti, A. Furqon, W. Andre, W. Busono, “Analysis of The Relationship of Body Weight to The Production of Fresh Cement Of Bali Cows In The Center for Artificial Insemination- Singosari,” Journal of Tropical Animal Production, 20, 2019, pp. 70–75.
[12] T. Afriani, M. P. Agusta, F. Arlina, “Estimated Population Dynamics and Breeding of Beef Cattle in Bayang Subdistrict, South Coastal District,” Jurnal Peternakan Indonesia, vol. 21, 2019, pp. 130–142.
[13] N. L. E. Setiasih, I. K. Suatha, P. Suastika, D. N. D. I. Laksmi, “Improving Bali Cattle Productivity Through Health Services In Belok Village Sidan Badung Regency,” Buletin Udayana Mengabdi, 18, 2019, pp. 82-88.
[14] B. N. Utomo, “Development of Beef Cattle Based on Palm Oil Plantation Industry,” Jurnal Litbang Pertanian, 31, 2012, pp. 153–161.
[15] S. B. Kusuma, N. Ngadiyono, S. Sumadi, “Estimated Population Dynamics And Appearance of Peranakan Ongole Cattle Reproduction In Kebumen Regency, Central Java Province". Buletin Peternak, 41, 2017, pp. 230–242.
[16] J. Malotes, “Strategy for The Development of Beef Cattle Farming In North Tinangkung District, Banggai Islands Regency ". Jurnal Agroland, 23, 2016, pp. 198–207.
[17] S. N. Karimah, A. Atabany, “Strategy for The Development of Cattle Fattening Bumdes Mekar Pratama Mekarharja Village, Purwaharja District, Banjar City". Jurnal Pusat Inovasi Masyarakat (PIM), 1, 2019, pp. 111-117.
[18] G. Siregar, “Feasibility Analysis And Business Development Strategy of Beef Cattle" Jurnal Agrium, 17, 2012, pp. 192–201.
[19] J. A. Putritamara, N. Febrianto, P. H. Ndaru, “Beef cattle marketing strategy at PT Tunas Jaya Raya Abadi Nganjuk,” Indonesian Journal of Animal Science, 28, 2018, pp. 96-104.
[20] S. Ayele, “Analysis of Market Structure, Conduct and Performance of Beef Cattle: The Case of Dugda District, East Shoa Zone, Oromia Regional State, Ethiopia,” Journal of Biology, Agriculture and Healthcare, 7, 2017, pp. 5-11.
[21] H. Koesmara, S. Nurtini, I. G. S. Budisatria, “Factors Influencing The Marketing Margin of Beef And Beef In Aceh Besar District,” Buletin Peternakan, 39, 2015, 57-63.
[22] H. J. Purba, P. U. Hadi, “Dynamics and Marketing Policy of Beef Cattle Products in Eastern Indonesia,” Analisis Kebijakan Pertanian, 10, 2016, pp. 361-373.
[23] J. Sumantri, T. A. Kusumastuti, R. Widiati, “Beef Cattle Marketing In Ogan Komering Ilir Regency, South Sumatra,” Buletin Peternakan, 37, 2013, pp. 49-58.
[24] L. O. A. Sani, L. O. Nafiu, “Marketing Efficiency of Bali Cattle in Kabaena Island Bombana Regency, Buletin Penelitian Sosial Ekonomi Pertanian, 13, 2011, pp. 145-149.
[2] K. Buditiawan, “Base Sector in Blitar Regency, East Java: PDRB Analysis of Blitar District in 2010-2016,” Inovasi, 16, 2019, pp. 85–94.
[3] A. E. Wicaksono, “Base and Non Basis Sector Analysis on Economic Growth in Madiun In 2013-3017,” Economicus, 3, 2019, pp. 207–219.
[4] F. Setiawan, “Analysis of Potential Of Base And Non Base Sector of Sabang City in 2013-2019,” JAI, 6, 2020, pp. 89–104.
[5] Y. R. Noach, M. F. Lalus, “Analysis of Market Connection Index and Margin Distribution in Beef Cattle Marketing Institutions in Kupang Regency, East Nusa Tenggara, Indonesia,” AGRIMOR, 5, 2020, pp. 13-16.
[6] A. H. Abdillah, J. Juraemi, T. P. Daru, “Financial Analysis of Bali Cattle Business (Bos sondaicus) IN P4S Cahaya Purnama Kabupaten Kutai Timur,” Ziraa’ah Majalah Ilmiah Pertanian, 44, 2019, pp. 154-162.
[7] N. A. Lasaharu, Y. Boekoesoe, “Beef Cattle Marketing Analysis,” Jambura Journal of Animal Science, 2, 2020, 62-75.
[8] U. W. Ningsih, B. Hartono, E. Nugroho, “Analysis of beef cattle marketing through margin analysis, price transmission, marketing structure, marketing behavior and marketing performance,” Indonesian Journal of Animal Science, 27, 2017, pp. 1-11.
[9] W. Trizulita, D. P. P. A. Hadiyani, W. E. Susanto, “Marketing analysis of cow's milk in kud karangploso bocek village karangploso district malang district,” Jurnal Sains Peternakan, 6, 2018, pp. 1-8.
[10] A. Syahdani, Hasnudi, N. D. Hanafi, “The Income Analysis and Marketing Efficiency of Beef Cattle Business in Langkat District,” jpi, 4, 2016, pp. 222-234.
[11] C. D. Nugraha, E. Herwijanti, I. Novianti, A. Furqon, W. Andre, W. Busono, “Analysis of The Relationship of Body Weight to The Production of Fresh Cement Of Bali Cows In The Center for Artificial Insemination- Singosari,” Journal of Tropical Animal Production, 20, 2019, pp. 70–75.
[12] T. Afriani, M. P. Agusta, F. Arlina, “Estimated Population Dynamics and Breeding of Beef Cattle in Bayang Subdistrict, South Coastal District,” Jurnal Peternakan Indonesia, vol. 21, 2019, pp. 130–142.
[13] N. L. E. Setiasih, I. K. Suatha, P. Suastika, D. N. D. I. Laksmi, “Improving Bali Cattle Productivity Through Health Services In Belok Village Sidan Badung Regency,” Buletin Udayana Mengabdi, 18, 2019, pp. 82-88.
[14] B. N. Utomo, “Development of Beef Cattle Based on Palm Oil Plantation Industry,” Jurnal Litbang Pertanian, 31, 2012, pp. 153–161.
[15] S. B. Kusuma, N. Ngadiyono, S. Sumadi, “Estimated Population Dynamics And Appearance of Peranakan Ongole Cattle Reproduction In Kebumen Regency, Central Java Province". Buletin Peternak, 41, 2017, pp. 230–242.
[16] J. Malotes, “Strategy for The Development of Beef Cattle Farming In North Tinangkung District, Banggai Islands Regency ". Jurnal Agroland, 23, 2016, pp. 198–207.
[17] S. N. Karimah, A. Atabany, “Strategy for The Development of Cattle Fattening Bumdes Mekar Pratama Mekarharja Village, Purwaharja District, Banjar City". Jurnal Pusat Inovasi Masyarakat (PIM), 1, 2019, pp. 111-117.
[18] G. Siregar, “Feasibility Analysis And Business Development Strategy of Beef Cattle" Jurnal Agrium, 17, 2012, pp. 192–201.
[19] J. A. Putritamara, N. Febrianto, P. H. Ndaru, “Beef cattle marketing strategy at PT Tunas Jaya Raya Abadi Nganjuk,” Indonesian Journal of Animal Science, 28, 2018, pp. 96-104.
[20] S. Ayele, “Analysis of Market Structure, Conduct and Performance of Beef Cattle: The Case of Dugda District, East Shoa Zone, Oromia Regional State, Ethiopia,” Journal of Biology, Agriculture and Healthcare, 7, 2017, pp. 5-11.
[21] H. Koesmara, S. Nurtini, I. G. S. Budisatria, “Factors Influencing The Marketing Margin of Beef And Beef In Aceh Besar District,” Buletin Peternakan, 39, 2015, 57-63.
[22] H. J. Purba, P. U. Hadi, “Dynamics and Marketing Policy of Beef Cattle Products in Eastern Indonesia,” Analisis Kebijakan Pertanian, 10, 2016, pp. 361-373.
[23] J. Sumantri, T. A. Kusumastuti, R. Widiati, “Beef Cattle Marketing In Ogan Komering Ilir Regency, South Sumatra,” Buletin Peternakan, 37, 2013, pp. 49-58.
[24] L. O. A. Sani, L. O. Nafiu, “Marketing Efficiency of Bali Cattle in Kabaena Island Bombana Regency, Buletin Penelitian Sosial Ekonomi Pertanian, 13, 2011, pp. 145-149.
Published
2021-05-28
How to Cite
Munadi, L., Rahim Aka, La Ode Muh Munadi, Razak Ali, Muhammad Amrullah Pagala, & Syamsuddin. (2021). Marketing Analysis Of Beef Cattle In Landono And Mowila Subdistricts Of South Konawe Regency . International Journal of Science, Technology & Management, 2(3), 747-754. https://doi.org/10.46729/ijstm.v2i3.194
Section
Articles
