Factors Affecting Business Continuity In The Smes Sector

Dela Ayu Kaswadi; Noor Huda; Krisna Puji Rahayu; Intania Sari; Retno Setyowati; Novia Kurniawati; Aris Eddy Sarwono

doi:10.46729/ijstm.v2i5.185

Dela Ayu Kaswadi Economic Faculty, University of Slamet Riyadi Surakarta Indonesia
Noor Huda Economic Faculty, University of Slamet Riyadi Surakarta Indonesia
Krisna Puji Rahayu Economic Faculty, University of Slamet Riyadi Surakarta Indonesia
Intania Sari Economic Faculty, University of Slamet Riyadi Surakarta Indonesia
Retno Setyowati Economic Faculty, University of Slamet Riyadi Surakarta Indonesia
Novia Kurniawati Economic Faculty, University of Slamet Riyadi Surakarta Indonesia
Aris Eddy Sarwono Economic Faculty, University of Slamet Riyadi Surakarta Indonesia

DOI: https://doi.org/10.46729/ijstm.v2i5.185

Keywords: E-Marketing, Sustainability, SMEs, Length of Business, Lurik Weaving

Abstract

This study aims to analyze the effect of E-Marketing and Financial Inclusion
variables on the sustainability of Lurik Weaving SMEs in Klaten Regency, Central
Java. The data source of this research uses primary data sources by using
questionnaires. Respondents in this study were Lurik weaving SMEs, totaling 57
SMEs. The sampling technique uses a purposive technique with a convenience
approach. The results of the analysis show that the use of the E Marketing strategy
can improve the level of sustainability of Lurik Weaving SMEs, while the financial
inclusion variable does not have a significant impact on the sustainability of SMEs.
In addition, this analysis also uses control variables for the age of SME managers
and the length of business of SMEs. The results of the analysis show that the length
of business for SMEs can have an impact on the sustainability of SMEs.

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