Factors Affecting Business Continuity In The Smes Sector
This study aims to analyze the effect of E-Marketing and Financial Inclusion
variables on the sustainability of Lurik Weaving SMEs in Klaten Regency, Central
Java. The data source of this research uses primary data sources by using
questionnaires. Respondents in this study were Lurik weaving SMEs, totaling 57
SMEs. The sampling technique uses a purposive technique with a convenience
approach. The results of the analysis show that the use of the E Marketing strategy
can improve the level of sustainability of Lurik Weaving SMEs, while the financial
inclusion variable does not have a significant impact on the sustainability of SMEs.
In addition, this analysis also uses control variables for the age of SME managers
and the length of business of SMEs. The results of the analysis show that the length
of business for SMEs can have an impact on the sustainability of SMEs.
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