The Influence of Digital Literacy and Relative Advantage on E-Commerce Adoption through Digital Training and Mentoring among MSMEs in Jakarta
Keywords:
Digital Literacy, Relative Advantage, E-Commerce Adoption, Digital Training and Mentoring and MSMEs.
Abstract
The Micro, Small and Medium Enterprises (MSME) sector has an important role in driving the country's economic development. In order for MSMEs to remain competitive with the growth of digital technology, they must be able to adapt to digitalization. Utilizing an e-commerce platform can provide information about which products are selling best and which products are not selling well. This data can be used to make decisions about inventory management, marketing, and more. Only 13% of MSMEs that utilize technology use e-commerce. The adoption of digital e-commerce technology among MSMEs in Jakarta is still uneven. This research aims to determine the influence of digital literacy and relative benefits on the adoption of digital e-commerce technology for MSMEs in Jakarta with digital training and mentoring as mediating variables. This research method is causal quantitative by collecting data using an online questionnaire to 399 respondents. The analysis technique used in this research is Sem with the help of the Smart-PLS program. The research results show that digital literacy and relative benefits influence digital training and mentoring, but not the adoption of e-commerce platform technology. Meanwhile, digital training and mentoring influences the adoption of e-commerce platform technology. The mediation results show that digital training and mentoring play a full mediating role in the relationship between digital literacy and the relative benefits of adopting e-commerce platform technology.
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References
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[2] F. Budiono, S. Lau, and W. J. Tibben, “The Investigation of E-Marketplace Adoption by Small Medium Enterprises Using Individual-Technology- Organization-Environment (ITOE) Framework: A Case Study in Yogyakarta Province Indonesia,” Pacific Asia Journal of the Association for Information Systems, vol. 12, pp. 64–92, Jun. 2020, doi: 10.17705/1pais.12403.
[3] S. Elhajjar and F. Ouaida, “An analysis of factors affecting mobile banking adoption,” International Journal of Bank Marketing, vol. 38, no. 2, pp. 352–367, 2020, doi: 10.1108/IJBM-02-2019-0055.
[4] U. Suryani, S. Bramantoro, Mts. Arief, and M. Hamsal, “Impact Of Digital Literacy And Market Orientation Through E-Commerce Adoption On The Msme Performance Moderated By O2o Business Adoption,” The 5th International Conference on Family Business and Entrepreneurship, pp. 110–121, 2020.
[5] U. Suryani, M. Arief, S. Bramantoro, and M. Hamsal, “The Impact Of Digital Literacy And E-Commerce Adoption With O2o Business Adoption On The Performance Of Small And Medium Enterprises,” INTERNATIONAL JOURNAL OF eBUSINESS AND eGOVERNMENT STUDIES, vol. 0744, pp. 199–223, 2022, doi: 10.34109/ijebeg.
[6] L. M. Ifada and A. Komara, “Digital Literacy and The Changing Landscape of The Accounting Profession: The Role of Technology Adoption Model,” Jurnal Kajian Akuntansi, vol. 7, no. 1, p. 125, Jul. 2023, doi: 10.33603/jka.v7i1.8454.
[7] F. L. Budiono, S. K. Lau, and W. J. Tibben, “The Investigation of E-Marketplace Adoption by Small Medium Enterprises Using Individual-Technology-Organization-Environment (ITOE) Framework: A Case Study in Yogyakarta Province Indonesia,” Pacific Asia Journal of the Association for Information Systems, vol. 12, no. 4, pp. 64–92, 2020, doi: 10.17705/1pais.12403.
[8] A. Anjum, “INFORMATION AND COMMUNICATION TECHNOLOGY ADOPTION AND ITS INFLUENCING FACTORS: A STUDY OF INDIAN SMEs,” Humanities & Social Sciences Reviews, vol. 7, no. 5, pp. 1238–1253, Nov. 2019, doi: 10.18510/hssr.2019.75163.
[9] A. Ahani, N. Z. Ab. Rahim, and M. Nilashi, “Forecasting social CRM adoption in SMEs: A combined SEM-neural network method,” Comput Human Behav, vol. 75, pp. 560–578, Oct. 2017, doi: 10.1016/j.chb.2017.05.032.
[10] R. Hendayani, D. F. Salim, N. A. Rizal, and A. Krisnawati, “ Pelayanan Digital Kelurahan bagi Pegawai Kelurahan Nyengseret Kota Bandung dan Wawasan Entrepreneurship di Era Digital,” Jurnal Abdi Masyarakat Indonesia (JAMSI), vol. 4, no. 2, pp. 301–306, 2024.
[11] M. Kusnendi, ARM Dengan Variabel Mediasi (Mediation Model). Sekolah Pascasarjana UPI, 2018.
[12] BPS Provinsi DKI Jakarta, “Profil Industri Mikro dan Kecil Provinsi DKI Jakarta 2022,” Jakarta, 2024.
[13] I. Ghozali and H. Latan, Partial Least Square : Konsep, Teknik dan Aplikasi. SmartPLS 2.0 M3. Badan Penerbit Universitas Diponegoro, 2012.
[14] I. Ghozali and H. Latan, Partial Least Square : Konsep, Teknik dan Aplikasi. SmartPLS 2.0 M3. Semarang: Badan Penerbit Universitas Diponegoro, 2012.
[15] Z.-J. Liu, N. Tretyakova, V. Fedorov, and M. Kharakhordina, “Digital Literacy and Digital Didactics as the Basis for New Learning Models Development,” International Journal of Emerging Technologies in Learning (iJET), vol. 15, no. 14, p. 4, Jul. 2020, doi: 10.3991/ijet.v15i14.14669.
[16] F. Budiono, S. Lau, and W. J. Tibben, “The Investigation of E-Marketplace Adoption by Small Medium Enterprises Using Individual-Technology- Organization-Environment (ITOE) Framework: A Case Study in Yogyakarta Province Indonesia,” Pacific Asia Journal of the Association for Information Systems, vol. 12, pp. 64–92, Jun. 2020, doi: 10.17705/1pais.12403.
[17] K. Chienwattanasook, K. Pinyokul, W. Rittiboonchai, and K. Jermsittiparsert, “Impact of relative advantage and computability on cloud computing adaption: the mediating role top management support and university image,” Journal of Management Information and Decision Sciences, vol. 24, no. 4, pp. 1–17, 2021.
[18] U. Suryani, S. Bramantoro, M. Arief, and M. Hamsal, “Impact Of Digital Literacy And Market Orientation Through E-Commerce Adoption On The Msme Performance Moderated By O2o Business Adoption. Impact Of Digital Literacy And Market Orientation Through E-Commerce Adoption On The Msme Performance Moderated By O2o Business Adoption,” The 5th International Conference on Family Business and Entrepreneurship, pp. 110–121, 2020.
[19] Siti Azizah, Arifatus Sholikhah, Irfan H. Djunaidi, Diah Priharsari, Mas Ayu Ambayoen, and Siti Hamidah, “The Influence of Digital Literacy of Small Business Actors on The Level of E-Commerce Use in Blitar District,” JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME), vol. 1, no. 1, pp. 89–106, Jan. 2023, doi: 10.54066/jrime-itb.v1i1.91.
[20] J. N. Jere and N. Ngidi, “A technology, organisation and environment framework analysis of information and communication technology adoption by small and medium enterprises in Pietermaritzburg,” SA Journal of Information Management, vol. 22, no. 1, Sep. 2020, doi: 10.4102/sajim.v22i1.1166.
[21] U. Rosyidah, S. Sudarmiatin, and H. Sumarsono, “Digitalization and internationalization of SMEs: A Systematic Literature Review.,” Journal of Enterprise and Development (JED), vol. 5, no. 3, pp. 479–488, 2023.
[22] R. Wulandari and W. L. Koe, “Digital Marketing Training And Mentoring To Improve Msmes Performance In Jakarta,” ICCD (International Conference on Community Development), vol. 4, no. 1, pp. 250–255, 2022.
[23] N. Sirlin, Z. Epstein, A. A. Arechar, and D. G. Rand, “Digital literacy is associated with more discerning accuracy judgments but not sharing intentions,” Harvard Kennedy School Misinformation Review, Dec. 2021, doi: 10.37016/mr-2020-83.
[24] R. D. Aviyanti, A. Widiasmara, H. P. Devi, P. Nurhayati, D. M. Chairunnisa, and Moh. T. A. Zami, “Digital Entrepreneurship Assistance for Handicraft SMEs in Cileng Village,” International Journal of Community Service Learning, vol. 6, no. 2, pp. 221–230, Jun. 2022, doi: 10.23887/ijcsl.v6i2.48479.
[25] B. Li, J. Ding, J. Wang, B. Zhang, and L. Zhang, “Key factors affecting the adoption willingness, behavior, and willingness-behavior consistency of farmers regarding photovoltaic agriculture in China,” Energy Policy, vol. 149, p. 112101, Feb. 2021, doi: 10.1016/j.enpol.2020.112101.
[26] R. Wahyuningtyas, G.M. Disastra, and R. Rismayani, “Digital innovation and capability to create competitiveness model for cooperatives in Bandung, Indonesia,” Jurnal Manajemen Indonesia, vol. 21, no. 2, pp. 171-182, 2021, DOI: 10.25124/jmi.v21i2.3633.
Published
2024-09-30
How to Cite
Sun Lilya, S. L., & Pasaribu, R. D. (2024). The Influence of Digital Literacy and Relative Advantage on E-Commerce Adoption through Digital Training and Mentoring among MSMEs in Jakarta . International Journal of Science, Technology & Management, 5(5), 1266-1276. https://doi.org/10.46729/ijstm.v5i5.1185
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