Efforts To Increase Interest In Paying Zakat With Knowledge And Self-Awareness

The concentration of this research focuses on efforts to increase interest in paying zakat which is influenced by muzak knowledge and self-awareness. The National Zakat Agency of North Sumatra was chosen as the research site where 100 muzak were used as the population and the research sample with accidental sampling technique. Data collection uses a questionnaire where the measurement scale uses a Likert scale. The results of the study prove that knowledge and self-awareness have a significant influence in increasing muzakki's interest in paying zakat. Then this self-awareness has a dominant influence when compared to the knowledge possessed by muzak, especially in increasing their interest in paying zakat.

of taxes in the welfare of the nation's life. In addition to the benefits for the country, zakat can also make Indonesia's name in the international world better [6]. The low interest of someone who is obliged to pay zakat to distribute zakat malls or professional zakat to zakat management institutions is the cause of the gap between the potential amount of zakat and the nominal zakat received. The less than the optimal amount of zakat collected is caused by several things, including; First, ignorance of the obligation to pay zakat. second, unwillingness to pay zakat. third, distrust of zakat management institutions [7]. The knowledge possessed by a consumer, of course, the company will easily explain the value of the benefits of a product and service. It will be very difficult for marketers to deal with consumers who have low knowledge if the product marketers offer is more related to knowledge [8]. The knowledge possessed by muzak will have a major influence in increasing interest in paying zakat [1].
People who have an understanding of the benefits of paying zakat and the positive impact of paying zakat reflect that they already have good knowledge of an obligation that must be fulfilled. [3]. Then knowledge of zakat can be interpreted as public knowledge about zakat, the purpose, and benefits of zakat, the impact that will be obtained from paying zakat which will give birth to a culture of community zakat as an obligation that must be fulfilled [9]. For muzak, knowledge about paying zakat is very important. This is so that muzak knows well when to pay and how much zakat must be paid. Previous research shows that when the knowledge of a muzak is getting better, it will increase interest in paying zakat [10][11] [12].As a muzak, you should have self-awareness in paying zakat. The self-awareness of a muzak must continue to be improved. Remember that it may be possible for a muzak to forget when and how much zakat he has to pay. So this step is intended to help the muzak that in every property there is zakat that must be issued. The results of previous studies show that when self-awareness is increased, it will increase interest in paying zakat [13] [14].

II. METHODS
This research approach is based on a quantitative approach. Quantitative research methods can be interpreted as research methods based on the philosophy of positivism, used to examine certain populations or samples, sampling techniques are generally carried out randomly, data collection uses research instruments, data analysis is quantitative/statistical with the aim of testing hypotheses that have been established [15]. The population used in this study is Muzakki who pay zakat in the North Sumatra Baznas as many as 100 people. While the sampling technique uses accidental sampling. Where 100 muzakki who have paid zakat in North Sumatra Baznas are sampled in this study. The data collection technique in this study is by distributing a questionnaire (questionnaire) with a Likert scale. Data analysis used multiple linear regression analysis. Finally, data analysis uses factor analysis with the help of the Amos 22 application program.

Characteristics of Respondents by Gender
The general description of the respondents in this study is Muzakki Baznas North Sumatra by gender, can be seen in the picture below: The results of the research based on gender in the picture above show that the respondents based on gender are Muzakki Baznas North Sumatra out of 100 respondents, the most is Muzakki who is female as many as 32 respondents (32%) while men amounting to 68 people (68%).

Characteristics of Respondents Based on Education Level
The general description of respondents in this study is Muzakki Baznas North Sumatra based on education level, can be seen in the picture below:

Fig 2. Characteristics of Respondents Based on Education Level
The results of the study based on gender in Table IV.2 show that the respondents based on the education level of Muzakki Baznas North Sumatra out of 100 respondents, the most is Muzakki with high school education as many as 100 respondents (100%).

Characteristics of Respondents Based on Age
General description of respondents in this study is Muzakki Baznas North Sumatra by age, can be seen in the following picture:

Fig. 3 Characteristics of Respondents by Age
The results of the study by age level are in Table IV.3. showed that from the number of respondents studied as many as 210 people aged Muzakki Baznas North Sumatra where age <25 years were 7 respondents (7%), age 25-35 years were 12 respondents (12%), aged 36-45 years were 32 respondents (32 %) and age >45 years as many as 49 respondents (49%).

The Effect of Knowledge on Interest in Paying Zakat
Based on the results of the study, it can be seen that the value of tcount> table (2,037>1,993) or the sign value of t for the work discipline variable (0.000 <0.05). Based on the results obtained, H1 is accepted, and H0 is rejected for the knowledge variable. Thus, partial knowledge has a positive and significant effect on interest in paying zakat. The results of this study are in line with [1][3] [6] which states that knowledge has a positive effect on interest in paying zakat. This shows that when the knowledge of the muzakki is getting better about the obligation to pay zakat, this will have an impact on increasing interest in paying zakat.

The Effect of Self-Awareness on Interest in Paying Zakat
Based on the results of data processing, it is obtained that the value of tcount> table (15.262>1.993) or the sign value of t for the work discipline variable (0.000 <0.05). Based on the results obtained, H1 is accepted, and H0 is rejected for the self-awareness variable. Thus, partially self-awareness has a positive effect on interest in paying zakat. The results of this study are in line with [16][17] [18] which states that selfawareness has a positive and significant effect on interest in paying zakat. This shows that when the self-

Total
Total awareness of the muzakki is getting better about the obligation to pay zakat, this will have an impact on increasing interest in paying zakat.

The Effect of Knowledge and Self-Awareness on Interest in Paying Zakat
Based on the results of data analysis, it shows that the Fount value is 136.204 and the Fable value is 3.09, which means Fcount> Ftable and the significant value is 0.000 <0.05. This shows that knowledge and self-awareness have a positive effect on interest in paying zakat. The results of this study are in line with research [11][19] which states that knowledge and self-awareness have a positive and significant effect on interest in paying zakat. This shows that when knowledge and self-awareness are increased, it will increase interest in paying zakat.

IV. CONCLUSION
The conclusion that can be drawn is that knowledge and self-awareness in this study are both partially and simultaneously proven to have a significant influence in increasing muzakki's interest in paying zakat, especially in the North Sumatra Baznas. This proves that when the North Sumatra Baznas are able to maximize knowledge and self-awareness, it has the potential to increase zakat income to be collected at the North Sumatra Baznas. V.